دانلود رایگان مقاله لاتین سودمندی ادراک شده از برچسب حلال از سایت الزویر
عنوان فارسی مقاله:
ارزش درک شده و سودمندی ادراک شده از برچسب حلال: نقش دین و فرهنگ
عنوان انگلیسی مقاله:
Perceived value and perceived usefulness of halal labeling: The role of religion and culture
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مقدمه انگلیسی مقاله:
1. Introduction
The trend toward convergence and divergence is occurring simultaneously with increasing globalization, multiculturalism and transnational cosmopolitism (Cleveland, Laroche, & Hallab, 2013) giving rise to social changes at local, regional and international levels. Ethnic subcultures co-exist with mainstream cultures in many countries (Jamal, 2003), but buffeted by globalization and external cultural forces, consumer members of these subcultures seek identity anchors (Cleveland & Chang, 2009) and engage in culture-swapping (Oswald, 1999). Islam is the second-largest religion in the United Kingdom (UK), smaller only than Christianity, and British Muslims account for 2.9% of the UK population and contribute significantly to the economy (Lewis, 2007). Given the stigma currently attached to being a Muslim in the Western world (e.g., Sandikci & Ger, 2010), British Muslims experience a heightened sense of religious, cultural and ethnic identity. Islamic law specifies foods that are halal (lawful) or haram (unlawful). In particular, Islam forbids consumption of pork and alcohol. Small businesses owned and operated by British Muslims sell fresh halal meat, and some mainstream supermarkets also sell packed halal meat in neighborhoods with substantial British Muslim populations (Ahmed, 2008). However, consumers' lifestyles, including those of British Muslims, are changing (e.g., eating out rather than cooking at home), and there is a rapid growth in the convenience food market (Shiu, Dawson, & Marshall, 2004). British Muslims are increasingly searching for halal-labeled meat and convenience food (Knot, 2009). Consumption of halal-labeled foods is a basic qualifying condition for developing, maintaining and reinforcing an overall Islamic lifestyle and identity and is a mechanism for comforting stability (e.g., Sandikci & Ger, 2010). Islamic ideology transcends all acts of life, providing British Muslims with a set of resources and ideals for identity creation in a multicultural context. The British Muslims' identity in the context of the global consumer culture (Cleveland & Laroche, 2007) creates numerous acculturation outcomes (e.g., Penaloza, 1994) and cultureswapping. It is probable that the relative paucity of research on the consumption behaviors of religious subcultures like that of British Muslims is due in part to the complexity of acculturation outcomes. Delivering value or perceived value is a fundamental basis for marketing activities and an effective source of competitive advantage (Woodruff, 1997). Prior research investigates consumers' search and use of nutrition (Balasubramanian & Cole, 2002), green energy labeling (Hartmann & Apaolaza-Ibánez, 2012) and organic food labeling (Bauer, Heinrich, & Schafer, 2013), providing insights into perceived value and consumer motives, but it ignores the role of culture and religion. Culture can explain differences in adherence to religious dietary prescriptions. The term halal, an all-encompassing concept with wide social and cultural connotations, encourages Muslims to use products that promote goodness and social welfare in all aspects of life (Alserhan, 2010). A significant majority of British Muslims originate from collectivist cultures, with first generations showing commitment to a collective self and a need to conform to religious and cultural traditions (Jamal, 2003). The second and third generations feel the full force of the clash of cultures with some assimilating, others integrating and a minority either separating or marginalizing themselves (Jamal & Shukor, 2014). Consuming halal increases in importance as reinforcing self and collective/cultural identities, so it may appeal more to those with collectivist orientations (Triandis & Gelfand, 1998) than to those who care less about conformity and collective identity. The purchase of food is an important component of the family budget, and food consumption is a fundamental aspect of family life (Mennell, Murcott, & Otterloo v., 1992), so religious beliefs and commitment can guide decision-making about food (Sood & Nasu, 1995). Peattie, Peattie, and Jamal (2006) report that those who shop for British Muslim households spend considerable time and effort seeking out halal food and reading food labels in order to ensure that none of the ingredients are haram. These shoppers also often use the “suitable for vegetarian” logo as a cue to establish that a food product is halal, in addition to ensuring that the product does not contain alcohol. In some cases, manufacturers replace the names of food additives with E-numbers,1 further complicating the decision-making process. Empirical studies that investigate the impact of culture and religion on consumer responses to food labeling are scarce. Inspired by the theories of reasoned action (Fishbein & Ajzen, 1975), customer value (Sweeney & Soutar, 2001), perceived usefulness (Davis, Bagozzi, & Warshaw, 1989), culture (Triandis & Gelfand, 1998), and religion (Lindridge, 2005), this study investigates the direct effects of perceived value (PV), perceived usefulness (PU), culture and religion on a) intention to buy food products with a halal label (IB), and b) intention to patronize stores selling halal labeled food products (IP). A further motivation is to investigate the moderating role of religion.
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کلمات کلیدی:
Scholarly articles for Perceived value and perceived usefulness of halal labeling Perceived value and perceived usefulness of halal … - Jamal - Cited by 18 Search Results Perceived value and perceived usefulness of halal labeling: The role ... www.sciencedirect.com/science/article/pii/S0148296314003038 by A Jamal - 2015 - Cited by 18 - Related articles Sep 26, 2014 - This research identifies the impact of the perceived value and perceived usefulness of a halal-labeled product, culture and religion on intent to ... Perceived value and perceived usefulness of halal labeling: The role ... https://www.researchgate.net/.../273400176_Perceived_value_and_perceived_usefulness... This research identifies the impact of the perceived value and perceived usefulness of a halal-labeled product, culture and religion on intent to purchase and ... Perceived value and perceived usefulness of halal labeling: The role ... https://ideas.repec.org/a/eee/jbrese/v68y2015i5p933-941.html by A Jamal - 2015 - Cited by 18 - Related articles Downloadable (with restrictions)! This research identifies the impact of the perceived value and perceived usefulness of a halal-labeled product, culture and ... [PDF]Perceived value and perceived usefulness of halal labeling: The role ... makale.ir/wp-content/uploads/e5101-perceived-usefulness-of-halal-labeling.pdf by A Jamal - 2014 - Cited by 18 - Related articles Perceived value and perceived usefulness of halal labeling: The role of religion and culture. Ahmad Jamal a,⁎, Juwaidah Sharifuddin b a Cardiff Business ...
