دانلود رایگان مقاله لاتین سرمایه گذاران تجارت اجتماعی از سایت الزویر
عنوان فارسی مقاله:
بیشتر از عملکرد مالی: اعتماد به سرمایه گذاران در تجارت اجتماعی
عنوان انگلیسی مقاله:
More than just financial performance: Trusting investors in social trading
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Signaling trustworthiness in social trading
Trust is “a psychological state comprising the intention to accept vulnerability based upon positive expectations of the intentions or behaviors of another” (Rousseau, Sitkin, Burt, & Camerer, 1998, p. 395). The willingness to accept vulnerability does not reflect a desire to be hurt, but builds on an expectation that no harm will occur (Möllering, 2006). Therefore, trust is a matter of a trustor's general propensity to trust and various signals that make the trustee appear trustworthy (Mayer et al., 1995). A person with absolute knowledge would have no reason to trust, and a person with a total lack of information would have no basis on which to establish trust (Luhmann, 1979; McAllister, 1995). In a social trading situation that lacks offline interaction, traders can only rely on the signals that other members on the social trading platform send (Pan et al., 2012). McAllister (1995) and Deutsch (1960) differentiate between cognition-based and affect-based signals of trustworthiness. Cognition-based signals of trustworthiness indicate that the trustee is (technically) competent at a domain-specific task and also build on professional credentials. Accordingly, because a person trusts another in one specific domain does not mean that the trustor trusts the trustee in another. The domain-specific task in this study is the identification and execution of profitable investment decisions (Doering et al., 2015). Affect-based signals of trustworthiness indicate that a trustee shares similar values with the trustor and does not pursue self-centered reward-seeking behavior (McAllister, 1995). These signals of trustworthiness complement the rather technical cognition-based signals of trustworthiness by adding a social component. Affect-based signals of trustworthiness also differ from cognition-based signals of trustworthiness in that they are not domain-specific but transferable among tasks. Thus, in social trading, affect-based signals of trustworthiness extend beyond professional credentials in making profitable investment decisions and include a host of potential social signals of trustworthiness (Pan et al., 2012), such as the provision of the full name, a personal picture, and frequent interactions.
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