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عنوان فارسی مقاله:
بررسی اثربخشی ایجاد سازگاری نظارتی در ارتباطات بحران: آیا در زمان بحران ادراکات پوشش رسانه ای را میتوان تغییر داد؟
عنوان انگلیسی مقاله:
Exploring the effectiveness of creating regulatory fit in crisis communications: Can it change perceptions of media coverage during a crisis?
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بخشی از مقاله انگلیسی :
Over the past few years the global environment has become increasingly relevant for even smaller-sized companies due to a number of factors, including the emergence of global marketing channels, the Internet, and free trade agreements. As a result, it is becoming of critical importance for companies to understand how to effectively deal with product harm crises around the world. An issue of particular concern to firms during global product harm crises is whether any given consumer feels that a product recall is necessary in his/her home country, even though the product harm crisisis occurring overseas. In the case of Toyota, the company came under increasing pressure from around the world for a product recall, even though the overwhelming majority of acceleration incidents were reported in the United States (Liker & Ogden, 2011). If creating regulatory fit prior to consumers’ exposure to media reports about a product harm crisis overseas helps a company reduce the pressure to conduct a product recall in its other countries of operation, companies could have more time to conduct a thorough investigation assessing whether a global product recall is even necessary. As previously mentioned, the cause of a product harm crisis is not always company related, and the costs of an unnecessary product recall can be quite significant. This leads to our first research question (RQ):
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کلمات کلیدی:
PDF]Does What They See Affect How They React: Exploring the Effects of ... www.instituteforpr.org/wp-content/.../DoesWhatTheySee_AffectHowTheyReact.pdf by WT Coombs - Related articles Exploring the Effects of Victim and Neutral Photographs on Reactions to ... Understanding perceptions of crisis situations is important to developing appropriate crisis ... A strong theme in crisis communication research is the need to understand the ... is likely to perceive the crisis so that the crisis response can fit with those. Exploring the Effectiveness of Creating Regulatory Fit in Crisis ... https://caseism.com/exploring-the-effectiveness-of-creating-regulatory-fit-in-crisis-co... Exploring the Effectiveness of Creating Regulatory Fit in Crisis Communications: Can it Change Perceptions of Media Coverage During a Crisis? Case Solution ... Dan Laufer | School of Marketing and International Business | Victoria ... www.victoria.ac.nz › ... › About us › Staff 2. Understanding the role of regulatory fit in marketing communications. ... Avnet and Daniel Laufer, “Exploring the effectiveness of creating regulatory fit in crisis ... Exploring the Effectiveness of Creating Regulatory Fit in Crisis ... https://www.thecasesolutions.com › Human Resource Cases Mar 15, 2015 - Exploring the Effectiveness of Creating Regulatory Fit in Crisis Communications: Can it Change Perceptions of Media Coverage During a Crisis ... The feelgood factor | Communication Director www.communication-director.com/issues/anticipation-and.../feelgood-factor During a crisis, corporate communications can benefit the organisation by ... effectiveness of corporate communications during a crisis is regulatory focus theory, a goal pursuit theory regarding peoples' perceptions in the decision making process. ... social campaigns have to explore innovative ways of standing out from the ...
