دانلود رایگان مقاله لاتین سازمان بین المللی شبکه تلفن همراه مدل کسب و کار از سایت الزویر
عنوان فارسی مقاله:
تاثیر فناوری رادیویی شناختی بر شبکه های سازمان های بین المللی شبکه های تلفن همراه و مدل های کسب و کار
عنوان انگلیسی مقاله:
The impact of cognitive radio technology on mobile network operators' interorganizational networks and business models
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Interorganizational networks
At a general level, firms are embedded in different networks of cooperative relationships. The “hypercompetition” context (D'Aveni, 1994) has created a significant incentive for organizations to collaborate. Networks are viewed as structured and articulated contract-governed entities comprising at least two partners engaged in more or less long term exchange relationships. Most of networks are complex and integrate processes that often operate across multiple companies and countries. Networks are created as the result of specific organizational and regulatory action, based on somewhat formalized and elaborated control modes, as well as on trust. 2.1. Business ecosystems versus value net models As complex relationships between firms are an increasingly prevalent and important trend in business practice, we propose to place an emphasis on two types of networks that have been adopted to address complex relationships issues: business ecosystems and value nets. While the 1990s witnessed significant growth in international strategic alliances and cross-border mergers and acquisitions (M&A), the 2000s were characterized by the generalization of a “new form” of network organization: the business ecosystem (BE), defined by Moore (1996) as a business community that brings together various interdependent players who belong to different sectors. This situation is even more noticeable when there is convergence between several industries: IT (Information technology) industry, telecommunications sector, and the media (Gossain and Kandiah, 1998). The resulting structure no longer resembles the traditional definition of what we refer to as an ‘industry’. Iansiti and Levien (2004a and b) have focused their research on BEs, following up on work on the evolution of clusters of networked companies. Within a BE, the interests between the partners could be conflicting and “actors use their knowledge of the network as well as their relationships with other actors in order to increase their control” (Haakansson and Johanson, 1992, p. 30). Iansiti and Richards (2006) consider BEs as complex networks “whose integrated efforts are necessary to deliver value to end customers” (p. 77). The business ecosystem may become blurred with other forms of networks and comes to resemble an undefined, nongeographic network (of innovations) characterized by cooperative and “open” practices (among suppliers, organizations and customers) in order to co-create value. As suggested by Koenig (2013), BEs come in many flavors: supply systems, platforms, communities of destiny, and expanding communities. On the other side, the value net concept, developed by Brandenburger and Nalebuff (1996), relies on a strategy view and uses game theoretic modeling (cooperative games) to analyze: the value created by vertical chains of suppliers, firms and buyers; the added-value of a specific player “defined as the value created by all the players in the vertical chain minus the value created by all the players except the one in question.” (Brandenburger and Stuart, 1996, p.6 ); and more generally, the creation of asymmetries between the firms. “Along the vertical dimension of the Value Net, there is a mixture of cooperation and competition (…). Along the horizontal dimension, however, managers tend to see only half the picture. Substitutors are seen only as enemies. Complementors, if viewed at all, are seen only as friends.” (Brandenburger and Nalebuff, 1995, pp. 60–61). This ignores the fact that a single player can have more than one role simultaneously and can even be both competitor and complementor at the same time.
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کلمات کلیدی:
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