دانلود رایگان مقاله لاتین روش های انسان شناسی بازاریابی از سایت الزویر
عنوان فارسی مقاله:
رفتار مصرف کننده با استفاده از روش های انسان شناسی بازاریابی
عنوان انگلیسی مقاله:
Learning consumer behavior using marketing anthropology methods
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
3. Contributions to this special edition
The conference theme emphasizes Asia's emerging role in global commerce. This conference track attracted research covering a broad range of topics, geography, and methodological approaches. Despite these differences, overlapping behavioral patterns emerge from the complete set of submission and subset of manuscripts published in this special edition. 3.1. Collectivist counter-intuitivism Compelling evidence supports the proposition that people catalog and retrieve memories as stories (Levy, 1981; Shank, 1999). Combining long interviews with folk tale elicitation, Merchant, Rose, Martin, Choi, and Gour explore the symbolic meaning of money. Their cross-cultural study surfaces deep-seated symbolic motivations of Korean and Indian consumers. Triangulation of emic and etic interview interpretations with folk tale analyses identifies similar based Maslow needs (e.g., security); however, the two samples diverge for higher order needs. While Indian informants endorse saving for future generations, Korean informants feel rewarding themselves in the present is necessary to enjoy their lives. Typically, luxury product research focuses on trying to understand motives for buying the high-end items (e.g., Amatulli & Guido, 2011; Vigneron & Johnson, 1999).What do people do when they cannot afford the desired luxury goods? While buying counterfeit products may satisfy some people, not everyone derives satisfaction from a knockoff (see Nia & Lynne Zaichkowsky, 2000). Kim and Kwon study a group people engaging in Korea's emerging leather crafting culture. The authors embed themselves in a handbag crafting club and even partake in handbag construction. Interviews and observations find that participants start their new hobby trying to emulate the designer handbags and evolve into designers of their own unique hand-crafted bags as their skills progress.
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کلمات کلیدی:
PDF]anthropological approach to consumer behavior - Marketing ... www.mmaglobal.org/publications/.../JAME-2005-Vol07-Issue1-Tian-pp37-46.pdf by R Tian - 2005 - Cited by 6 - Related articles Thirdly, it presents the way the author designed the course and how he integrated the anthropological approach into the course on consumer behavior by using ... anthropological approach to consumer behavior: a marketing ... search.ebscohost.com/login.aspx?direct=true&profile=ehost...site... by R Tian - 2005 - Cited by 6 - Related articles Anthropology and consumer studies are two related academic fields in terms of ... However, users may print, download, or email articles for individual use. Anthropology and consumer research: qualitative insights into green ... www.emeraldinsight.com/doi/abs/10.1108/13522750610640521 by M Tadajewski - 2006 - Cited by 37 - Related articles Anthropology and consumer research: qualitative insights into green ... green consumer behavior", Qualitative Market Research: An International Journal , Vol. ... in green consumer behavior would be the use of a multiple paradigm approach. Observations on Marketing and Consumption: an Anthropological ... www.acrwebsite.org/volumes/6962/volumes/v16/NA-16 Familiarity with the work of economic anthropologists could greatly assist marketers and consumer researchers in understanding marketing related behaviors in ... Contemporary Marketing and Consumer Behavior - SAGE Publishing us.sagepub.com/en-us/nam/contemporary-marketing...consumer-behavior/book4953 The book's primary audience should be marketing and anthropology ... impressed with the contributors' willingness and desire to apply anthropological principles ... The result is a multifaceted perspective of marketing and consumer behavior. Content - Cultural Anthropology In Marketing : MarketingProfs Article www.marketingprofs.com/opinions/2006/16082/cultural-anthropology-in-marketing Dec 14, 2006 - Content - Cultural as a marketing tool is an idea whose time has come. In the ... tinkered with anthropological research into consumer behavior. Searches related to consumer behavior using marketing anthropology anthropology marketing jobs anthropology marketing research consumer behavior pdf notes anthropology in marketing consumer anthropology definition study of consumer behavior pdf importance of consumer behaviour in marketing pdf consumer behaviour in marketing management pdf
