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عنوان فارسی مقاله:

نمایش تجربیات لوکس برای درک روش مصرف پایدار مد: کاربرد نظریه تعادل


عنوان انگلیسی مقاله:

Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application


سال انتشار : 2016



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بخشی از مقاله انگلیسی:


2. Conceptual background

 2.1. Sustainable fashion paradox Increasingly, academics and practitioners are turning attention to ethics, environmental concerns, and sustainability issues relating to affordable, trend-sensitive, and fast-fashion (Chan & Wong, 2012; Joy et al., 2012; Sun, Kim, & Kim, 2014). They strive to determine how fashion consumers form evaluative judgments and make purchasing decisions about products positioned as eco-friendly or sustainable. On one hand, strong evidence suggests a growing consumer concern about sustainability issues (Kim et al., 2015; Maloney et al., 2014). For instance, a 2014 Nielsen survey of 30,000 people in 60 countries reveals that 55% are “willing to pay more for products and services provided from companies that are committed to positive social and environmental impact” (Johnstone & Tan, 2015). Further, evidence suggests growing consumer awareness that “individual consumption fosters organizational production, creating an ongoing cycle of appetite, simultaneously voracious and insatiable” (Joy et al., 2012, p. 277). Recognizing these trends, the sustainable fashion industry seeks to convert fashion consumers' positive environmental concerns into actual purchases. Recent reports indicate that consumers appear reluctant to adopt sustainable fashion. Many consumers demonstrate inconsistent prosustainability attitudes and SFPC behaviors. McKinsey and Company's 2014 global fashion market study finds that fashion consumers are becoming more environmentally conscious, but surprisingly few of these consumers are willing to pay more for eco-friendly products (Keller, Magnus, Saskia, Nava, & Tochtermann, 2014). Thus consumers sometimes fail to “walk their talk” (Carrington, Neville, & Whitwell, 2010; Chan & Wong, 2012; Johnstone & Tan, 2015; McNeill & Moore, 2015), creating a “sustainable fashion paradox.” In other words, consumers share sustainability concerns and expect fashion companies to show social commitment; however, they do not exhibit SFPC behaviors themselves.



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کلمات کلیدی:

The consumption side of sustainable fashion supply chain ... www.emeraldinsight.com/doi/abs/10.1108/13612021211222824 by TM Choi - ‎2012 - ‎Cited by 82 - ‎Related articles The consumption side of sustainable fashion supply chain: Understanding fashion consumer eco‐fashion consumption decision. Article Options and Tools ... The Journey to Sustainable Fashion Consumption Has Begun | Blog ... https://www.bsr.org › Home › Our Insights › Blog Mar 19, 2012 - The Journey to Sustainable Fashion Consumption Has Begun ... Understanding what is sustainable: 21 percent; Buying less: 13 percent ... [PDF]Fashion Sustainability - Research@CBS research.cbs.dk/.../wencke_gwozdz_fashion_sustainability_inverstigated_publishersve... by W Gwozdz - ‎Related articles versus style orientations, their perspectives of sustainable fashion, and their quality of .... (2002), to understand sustainable consumption one has to define what ... [PDF]attitude-behaviour gap in sustainable fashion consumption - IRAJ www.iraj.in/journal/journal_file/journal_pdf/14-272-1471415093108-110.pdf the consumer's sustainable fashion consumption behaviour, noting the ... the distinctive challenges of understanding transitions in sustainable practice and to. Sustainable fashion consumption and the fast fashion ... - ResearchGate https://www.researchgate.net/.../272569108_Sustainable_fashion_consumption_and_the... May 25, 2017 - Sustainable fashion consumption and the fast fashion conundrum: ... Staging luxury experiences for understanding sustainable fashion ... Staging luxury experiences for understanding sustainable fashion ... https://www.researchgate.net/.../311886480_Staging_luxury_experiences_for_understan... Increasingly, sustainable fashion products consumption (SFPC) receives attention from both academic scholars and practitioners. While fashion consumers ... The consumption side of sustainable fashion supply chain (PDF ... https://www.researchgate.net/.../241723684_The_consumption_side_of_sustainable_f... The consumption side of sustainable fashion supply chain: Understanding fashion. consumer eco‐fashion consumption decision. Ting-yan Chan Christina W.Y. Sustainable fashion - Lund University Publications lup.lub.lu.se/student-papers/record/8879292/file/8879299.pdf by M Hasanspahic - ‎2016 - ‎Related articles carried out to achieve understanding about sustainable fashion practices consumers ... A Practice Theory Approach to Sustainable Fashion Consumption ...