دانلود رایگان مقاله لاتین رقابت در استراتژی محصول شرکت از سایت الزویر
عنوان فارسی مقاله:
آیا نوآوری رقبا اهمیت دارد؟ چشم انداز پویایی رقابت در استراتژی محصول شرکت
عنوان انگلیسی مقاله:
Does rivals' innovation matter? A competitive dynamics perspective on firms' product strategy
سال انتشار : 2017
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بخشی از مقاله انگلیسی:
2. Methods
2.1. Sample and data We tested our hypotheses with data from the computer software sector (e.g., computer programing, prepackaged software, data management, etc.), defined by the three-digit SIC code (737) offered by the COMPUSTAT database. We focused on the computer software sector for several reasons. First, this sector is characterized by fast-changing technology and intense competition, in which product actions represent an important means of developing competitive advantage. Second, the strategic groups that exist within the computer software sector helped us clearly identify competitive pairs. Third, because larger software companies are publicly traded firms, they often announce their competitive actions via publicly available channels such as news releases and business wires. We used three criteria to derive a sample from the selected industry sector. First, we focused on large (total sales N $ 100 million) firms, because competitive relationships are more obvious for larger firms and because their product actions are readily observable and typically have greater impact on rivals' competitive strategies than do the actions of smaller firms. Next, we focused on single business firms (N70% revenue from primary business), because these firms have significant market dependence such that competitive interdependence is particularly strong between them (Derfus et al., 2008). Finally, because researchers in competitive dynamics have highlighted the matched-pairs design, with a particular focus on the top players in an industry, as an ideal approach for examining firms' competitive interactions (Ferrier, Smith, & Grimm, 1999), we selected matched-pairs in the computer software industry sector on the basis of 4-digit SIC codes, that is, firms having the same 4-digit SIC codes were considered head-on competitors (Derfus et al., 2008; Ferrier et al., 1999). In our sample, we selected 8 industries in the sector: 7370, 7371, 7372, 7373, 7374, 7375, 7376, and 7379. From each industry, we picked the top two single-business firms (those with sales ranked first and second) during the time frame 1987–2010 and used them as the basis for constructing pairwise competitive relationships. Because firms' market shares as well as the identity of the top two single-business firms in each industry changed over time, we selected firms that appeared even once as one of the top two. As a result, we included 42 firms in our final sample and formulated 235 pairwise relationships.
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کلمات کلیدی:
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