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عنوان فارسی مقاله:
اثرات سفارشی سازی انبوه الکترونیکی بر ارزش مصرف کننده، رضایت و وفاداری به مارک های لوکس درک شده مصرف کننده
عنوان انگلیسی مقاله:
The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Conceptual development
2.1. Consumer's perceived value Consumer value can differentiate between perceived costs and perceived quality (Day, 1990). However, scholars propose the concept is polysemic (Zeithaml, 1988), ambiguous (Boksberger & Melsen, 2011), complex, and subjective (Woodruff & Gardial, 1996), instead defining consumer value as a complex construct that includes price, benefits, quality, and sacrifice (Holbrook, 1994). Definitions of consumer value proposed in the literature include a “trade-off between multiple bene- fits and sacrifices” (Walter, Ritter, & Gemünden, 2001, p. 366), “perceived benefits/perceived price” (Liljander & Strandvik, 1993, p. 14), a “positive function of what is received and a negative function of what is sacrificed” (Oliver, 1999a, p. 45), and a “function of the extent to which the product contributes to the customer's utility or pleasure” (Afuah, 2002, p. 172). This complexity is explained by Holbrook's (1999) relativistic view that consumer value is comparative, personal, and situational; consumers may experience a different value based on their preference for a particular product over another (comparative), and this experience is personal and situationally dependent. According to Gallarza et al. (2011), most of the research into consumer value in the earlier literature focuses on the relationship between price and quality. However, recent research (Holbrook, 1999; Lloyd & Luk, 2010) emphasizes other constructs such as benefits that take into account the cognitive and affective nature of value, indicating the need for a more flexible and dynamic understanding of consumer value (Gallarza et al., 2011). By linking the mass customization of luxury products to consumer value, the current study builds on Vershofen's (1959) benefit theory, explaining that a product conveys basic and additional benefits to consumers. Basic benefit is related to the functional/utilitarian benefit of a product, whereas additional benefit is related to benefits that are not directly related to the product function, such as the social and psychological benefits gained after or while using a product (Valtin, 2005). According to Lai (1995), consumers perceive value when a product's basic and additional benefits are congruent with how they perceive and use the product. In other words, perceived value is a result of consumers' perceived benefits.
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کلمات کلیدی:
The effects of e-mass customization on consumer ... - ScienceDirect www.sciencedirect.com/science/article/pii/S0148296316304258 by J Yoo - 2016 - Cited by 5 - Related articles Jun 7, 2016 - The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands. Jungmin Yoo, ,; Minjung Park, ... The Effects of Brand Experiences, Trust and Satisfaction on Building ... www.sciencedirect.com/science/article/pii/S1877042811016715 by A Sahin - 2011 - Cited by 181 - Related articles Brand experience affects satisfaction, trust and loyalty. .... Opportunism, and Asset Specificity On Consumers' Loyalty Intention Toward Internet Portal .... Cialdini, Robert B. (2006), “Images of Success and The Preference for Luxury Brands. EconPapers: The effects of e-mass customization on consumer ... econpapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:12:p:5775-5784 by J Yoo - 2016 - Cited by 5 - Related articles Oct 11, 2016 - The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands. Jungmin Yoo and Minjung ... The effects of e-mass customization on consumer ... - IDEAS/RePEc https://ideas.repec.org/a/eee/jbrese/v69y2016i12p5775-5784.html by J Yoo - 2016 - Cited by 5 - Related articles ... common among luxury brands, this study seeks to identify the dimensions of ... on consumer perceived value, satisfaction, and loyalty toward luxury brands ... The effects of e-mass customization on consumer ... - ResearchGate https://www.researchgate.net/.../303865443_The_effects_of_e-mass_customization_on_... The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands on ResearchGate, the professional network for ... The impact of country-of-origin image on brand loyalty: evidence from ... www.emeraldinsight.com/doi/abs/10.1108/APJML-09-2015-0143 by F Esmaeilpour - 2016 - Cited by 1 - Related articles The impact of country-of-origin image on brand loyalty: evidence from Iran ... the constructs of the COO image on attitude and loyalty towards luxury brands in ... The effect of perceived service quality dimensions on customer satisfaction, trust, ... The role of functional and symbolic brand associations on brand loyalty www.emeraldinsight.com/doi/full/10.1108/JFMM-02-2015-0011?mobileUi=0 This study focuses on luxury brand loyalty in Generation Y. Generations are .... So, loyalty towards a brand can be considered as an outcome of effectively ..... Anderson, R.E. and Srinivasan, S.S. (2003), “E-satisfaction and e-loyalty: a ...
