دانلود رایگان مقاله لاتین رسانه اجتماعی کسب و کار از سایت الزویر
عنوان فارسی مقاله:
اثر انگیزه بی تفاوتی در اهداف کارکنان بر استفاده از رسانه های اجتماعی برای کسب و کار
عنوان انگلیسی مقاله:
The effect of apathetic motivation on employees' intentions to use social media for businesses
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Conceptual background
In this section we outline the results of extant research on relationships between motivation types, intention to use, usage, and outcomes of usage in combination with descriptions of our proposed logic, resulting in the theorized model illustrated in Fig. 1. 2.1. Extrinsic motivation Extrinsic motivation refers to “performing an activity as a means to an end; that is, to achieve a potentially desired outcome or reward.” Outcomes and rewards can be tangible, such as a monetary bonus, certificate, prize, award, etc., or intangible such as a skill that is perceived to be useful or needed in the future or that improves one's social standing, etc. (Davis et al., 1992; Porter & Lawler, 1968; Vallerand et al., 1992). Drawing on expectancy theory, as the individual's degree of extrinsic motivation increases, the individual's degree of value derived from the performance of the behavior should increase as mediated by the intention to perform the behavior and the actual performance of the behavior (Vroom, 1964). In short, extrinsic motivation should increase behavioral intention. Extant empirical business research finds a positive relationship between extrinsic motivation and behavioral intention (see, e.g., Hansen & Levin, 2010; Levin et al., 2012). Thus, we expect individuals with higher degrees of extrinsic motivation to be more likely to use social media technology on behalf of the business. H1. Extrinsic motivation has a significant positive effect on a person's intention to use social media technologies on behalf of the business. 2.2. Intrinsic motivation Intrinsic motivation refers to “performing an activity for the inherent enjoyment, pleasure, or satisfaction derived from the activity” (Davis et al., 1992; Levin et al., 2012; Vallerand et al., 1992). An individual with higher degrees of intrinsic motivation develops skills and knowledge through his or her personal volition, and such individuals enjoy performing activities without the presence of any extrinsic rewards or punishments (Hansen & Levin, 2010). Drawing on expectancy theory, as the individual's degree of intrinsic motivation increases, the individual's degree of value derived from the performance of the behavior should increase as mediated by the intention to perform the behavior and the actual performance of the behavior (Vroom, 1964). Consistent with self-determination theory (Deci, Connell, & Ryan, 1989), intrinsic motivation is also expected to correspond positively with extrinsic motivation; this theorized relationship has been supported in prior research (Levin et al., 2012). In summary, we posit that employees who simply enjoy performing this task are more likely to intend to use the social media technology for the business.
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کلمات کلیدی:
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