دانلود رایگان مقاله لاتین دموکراتیک ملت سازی از سایت الزویر
عنوان فارسی مقاله:
شرکت دموکراتیک ملت سازی: تأملاتی در نقش سازنده از کسب و کار در تقویت دموکراسی جهانی
عنوان انگلیسی مقاله:
Corporate democratic nation-building: Reflections on the constructive role of businesses in fostering global democracy
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
3. Corporate democratic nation-building It is useful to distinguish between internal and external pathways to promote democracy within a business context. Internally, nourishing a sense of community and belongingness within the company and adopting transparent governance and dialogic leadership styles may positively impact on employees, reinforcing or instilling democratic mindsets and pro-democratic dispositional attitudes (Fort & Schipani, 2004; Gastil, 1994; Woods, 2004). Externally, stakeholder involvement in core decision-making regarding developments that may affect the local community or impact on the environment, allows for the wider public to have a say (Fort & Schipani, 2004). From a marketing point of view, my work (Anker, 2014a) analyses how some commercial brands used marketing campaigns to actively engage in promoting democracy, in some cases with a view to fuel pro-democratic political unrest. I have also reported findings from a preliminary study (Anker, 2014b), which demonstrated how brands can design commercial brand building to be conducive to the development of democratic values in different target groups. Both internal and external approaches underpin the following discussion.
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کلمات کلیدی:
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