دانلود رایگان مقاله لاتین دستور العمل رسانه اجتماعی برای ستاره ورزشی از سایت الزویر
عنوان فارسی مقاله:
امتیاز یک توئیت و ارسال به یک هدف: دستور العمل های رسانه های اجتماعی برای ستاره های ورزشی
عنوان انگلیسی مقاله:
Score a tweet and post a goal: Social media recipes for sports stars
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بخشی ازمقاله انگلیسی :
Kaplan and Haenlein (2010) state that SM serves as a branding tool not only for large corporations but also for small- and medium-size companies, non-commercial organizations, and governmental institutions. However, some researchers have noticed that social media also plays an important role for individuals who build their personal brand through online social networking (OSN) (Harris & Rae, 2011). SM experts argue that it is crucial to control online identity (Schawbel, 2009). Through SM platforms, a post, tweet, or comment published in an online network and easily popularized by a number of users may influence one’s image and sometimes even cause damage to a business or professional, or social marginalization. A reputation built for years may be undermined or lost with a single tweet; furthermore, an image far from reality can be created. Researchers have dissected different areas of SM engagement and participation. Kietzmann, Hermkens, McCarthy, and Silvestre (2011) argued that OSN platforms support seven functional areas: identity, conversations, sharing, presence, relationships, reputation, and groups. Parent, Plangger, and Bal (2011) referred to the six levels of progressive participation: viewing, forwarding, commenting, creating, moderating, and arbitrating. Drawing on these concepts, we develop a framework of three powers of social media that might prove useful for leaders, influencers, and global athletes.
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کلمات کلیدی:
ways for athletes to find social media success | viaSport www.viasport.ca/social-media.../12-ways-for-athletes-to-find-social-media-success Unfortunately, many athletes lack the time and knowledge to benefit from this new medium. ... Why should an athlete have a social media presence? ... Since most amateur sports don't get a great deal of media attention outside of the ... Thanks to social media, however, you can reach thousands of people who may never set ... Score a tweet and post a goal: Social media recipes for sports stars ... unibazaar.ir/.../score-a-tweet-and-post-a-goal-social-media-recipes-... Translate this page Jul 20, 2016 - This research conceptualizes the effect of social media in the sports business and analyzes the recipes that lead to high market value for sports ... MKTG - Page 322 - Google Books Result https://books.google.com/books?isbn=133751666X Charles W. Lamb, Joe F. Hair, Carl McDaniel - 2017 - Business & Economics Social media, along with traditional marketing research, allowed Domino's to ... The company interacts with customers, shares recipes, and hosts chats with ... In fact, some social media are becoming so important that celebrities, sports stars, ... Contemporary Marketing - Page 512 - Google Books Result https://books.google.com/books?isbn=1305465466 Louis E. Boone, David L. Kurtz - 2015 - Business & Economics Viewers love to try recipes they see on Food Network's various cooking ... about the senses, Food Network has partnered with about 2,200 sports arenas across ... But social media is still one of the best ways to capture valuable data as people ...
