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عنوان فارسی مقاله:
ما در حال نفوذ، و همه چیز خوب است: چگونه و چرا اسرار شرکت به عمد به بیرون درز میکند
عنوان انگلیسی مقاله:
We’re leaking, and everything’s fine: How and why companies deliberately leak secrets
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بخشی از مقاله انگلیسی:
On some occasions, organizations are required to share their secrets with suppliers, partners, regulators, investors, customers, and even competitors. For example, the U.S. Food and Drug Administration requires that biopharmaceutical firms disclose a range of secret information about the formula, manufacture, and marketing of any planned new drug. This sharing of secrets is a requirement of the drug approval process. On other occasions, organizations deliberately leak secrets when they are not required to. For example, John Martellaro (2010), a former senior marketing manager at Apple, acknowledged that the firm has engaged in ‘‘controlled leaks.’’ He described the leaking process as follows: The way it works is that a senior exec will come in and say, ‘‘We need to release this specific information. John, do you have a trusted friend at a major outlet? If so, call him/her and have a conversation. Idly mention this information and suggest that if it were [to be] published, that would be nice. No e-mails!’’ According to this and other accounts, Apple ‘‘was a ship that leaked from the top’’ (Carr, 2010). Apple executives allegedly chose to leak secrets, a notion that we examine in this article along with the reasons and strategic implications of such intentional disclosure. We answer the following question: How and why do organizations deliberately leak secrets? We begin by introducing two key dimensions of leaks: (1) the nature of the information in the leak and (2) the signals that organizations wish to send about the leak. Using these dimensions, we then explore how organizations can purposefully leak secrets, and the benefits and risks of doing so.
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کلمات کلیدی:
We're leaking, and everything's fine: How and why companies ... itdepends4.blogspot.com/2015/10/were-leaking-and-everythings-fine-how.html Oct 8, 2015 - Why then would companies deliberately leak secrets? This question is the subject of a new paper, I have published in Business Horizons with ... We're leaking, and everything's fine: How and why companies ... https://www.linkedin.com/.../were-leaking-everythings-fine-how-why-companies-leak... Oct 14, 2015 - Why then would companies deliberately leak secrets? This question is the subject of a new paper, I have published in Business Horizons with ... The Art Of Deliberately Leaking Corporate Secrets | Liisa Atva www.huffingtonpost.ca/liisa-atva/corporate-leaks_b_8743858.html Dec 8, 2015 - In their recent article, "We're leaking, and everything's fine: How and why companies deliberately leak secrets," they propose that doing so may ... We're leaking, and everything's fine: How and why companies ... https://ideas.repec.org/a/eee/bushor/v58y2015i6p659-667.html by DR Hannah - 2015 - Related articles Although the protection of secrets is often vital to the survival of organizations, at other times organizations can benefit by deliberately leaking secrets to outsiders. Huffington Post: The Art Of Deliberately Leaking Corporate Secrets ... beedie.sfu.ca › Ideas Test In their recent article, “We're leaking, and everything's fine: How and why companies deliberately leak secrets,” they propose that doing so may be beneficial to ...
