دانلود رایگان مقاله لاتین دخالت خانواده باعث پیشرفت و یا مانع عملکرد شرکت از سایت الزویر
عنوان فارسی مقاله:
آیا دخالت خانواده باعث پیشرفت و یا مانع عملکرد شرکت است؟ نقش گم شده استراتژی نام تجاری مبتنی بر خانواده
عنوان انگلیسی مقاله:
Does family involvement foster or hinder firm performance? The missing role of family-based branding strategies
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مقدمه انگلیسی مقاله:
1. Introduction
Family involvement in ownership and/or in management has been considered as a unique resource (Habbershon & Williams, 1999) which gives sustained competitive advantage to family firms (Barney, 1991; Barney, Wright, & Ketchen, 2001) and thus superior performance (Chu, 2009). Although, in the last decades, the issue has received considerable academic attention (among others, Mazzi, 2011; Zellweger, Eddleston, & Kellermanns, 2010; Dyer, 2006), the ways through which family involvement in the firm, as a unique resource, influences firm performance are not completely explained due to the high inconclusiveness of findings (Carney, Van Essen, Gedajlovic, & Heugens, 2013; O’Boyle Jr., Pollack, & Rutherford, 2012; Chrisman, Chua, & Sharma, 2005). This is mainly because the pure consideration of family involvement according to the “components-of-involvement approach” (Chrisman et al., 2005) is not able to explain and catch the actual effects that this unique firm resource has on family firms performance. Therefore, it might be helpful considering also the dynamic capabilities (Teece & Pisano, 1994; Eisenhardt & Martin, 2000; Zahra et al., 2006; Barreto, 2010) that family members involved in management bring into the firm thus going beyond the consideration of family involvement as “static resource”. This article addresses this issue moving from the practical evidence of an increasing promotion by family firms of their family nature through marketing and communication activities (Binz Astrachan & Astrachan, 2015). It suggests that, especially in industries where the stakeholders (e.g., customers) have close connections to the firm and its products, like in the wine industry, the potential benefits of having family management (a resource) are linked to the exploitation of ways to properly communicate family history, values, and identity (at different levels) to its customers. Therefore, we investigate whether the communication of the family nature of the firm through family-based branding strategies moderates the family involvement–firm performance relationship. Those arguments are tested on a sample of 114 Italian private family firms operating in the wine industry, during the period 2005–2010. We focus on two types of family-based branding strategies: (a) the use of the family name as a brand at corporate level (family as corporate brand) and (b) the use of the family name at product level (family as product brand) by verifying whether family firms refer to their family name on the products' labels. Our main finding suggests that family firms which combine family involvement in management to branding strategies communicating and promoting the family as a corporate brand show higher rates of sales growth. This article makes several contributions to theory and practice. First, it further extends the understanding and the use, within family business research, of resource based-view and its extensions through the lens of dynamic capabilities (Eddleston,
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کلمات کلیدی:
Does family involvement foster or hinder firm ... - ResearchGate https://www.researchgate.net/.../281352286_Does_family_involvement_foster_or_hinde... Considering family involvement exclusively through "demographic criteria" does not allow to properly catching the effects of this unique resource on family firms ... Does family involvement foster or hinder firm ... - Academia.edu www.academia.edu/.../Does_family_involvement_foster_or_hinder_firm_performanc... Journal of Family Business Strategy 6 (2015) 155–165 Contents lists available at ScienceDirect Journal of Family Business Strategy journal homepage: ... DOES FAMILY INVOLVEMENT FOSTER OR HINDER FIRM ... https://www.iris.unisa.it/handle/11386/4649138 Translate this page Titolo: DOES FAMILY INVOLVEMENT FOSTER OR HINDER FIRM PERFORMANCE? THE MISSING ROLE OF FAMILY-BASED BRANDING STRATEGIES. Does family involvement foster or hinder firm performance? : the ... https://www.econbiz.de/...family-involvement-foster-or-hinder-firm...role...family.../1... Journal of family business strategy. - Amsterdam [u.a.] : Elsevier, ISSN 1877-8585, ZDB-ID 25758226. - Vol. 6.2015, 3, p. 155-165. Subject: Family involvement ... Family Entrepreneurship: Rethinking the Research Agenda https://books.google.com/books?isbn=1317554825 Kathleen Randerson, Cristina Bettinelli, Giovanna Dossena - 2015 - Business & Economics Fourth, when we considered the role of resources for CFE (i.e., by What means) it ... of how resource orchestration processes in family firms could hinder or foster ... The Growth Behavior of Family Firms: Theoretical and Empirical ... https://books.google.com/books?isbn=3658131179 Annika Geyer - 2016 - Business & Economics The idiosyncrasies of FBs that arise from the owner-family's involvement in the ... In their view, family involvement in firms can foster substantial advantages ... Family Involvement- Firm Performance Link: Winning Configurations R... www.redalyc.org/html/433/43320760004/ by RG Castro - 2011 - Cited by 8 - Related articles Does family involvement in business (FIB) help or hinder a firm's. financial .... pes of family firm with varied components of family involvement and ..... values and value creation: How do family-owned businesses foster enduring values. Pal-.
