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عنوان فارسی مقاله:
رفتارهای پیش خرید بلیط هواپیما
عنوان انگلیسی مقاله:
Advance purchase behaviors of air tickets
رفتارهای پیش خرید بلیط هواپیما
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بخشی از مقاله انگلیسی:
3. Model
To investigate the advance purchase behaviors of air tickets, discrete choice models are used. Additionally, to reduce the number of alternatives and facilitate model development, the advance purchase horizon is divided into five time periods according to three segmentation methods: the first method is to divide the horizon into five equal time periods (each period is of 12 days). Thesecond method is to divide the horizon into five time periods with equal number of purchases. The third method is to divide the horizon according to professional judgment of the study airline. For the professional judgment method that suggested by experts from the study airline, as departure day approaches, the airline will generally begin to check the seat reservations and decide to have discounts and promotions to raise sale volume or not. The airline will announce promotion information to travel agencies around 1e2 months from the departure day. Two weeks prior to departure, they will start to ask travel agencies to pay for group passengers, or return the remaining seats, so the remaining seats of the flight will change dramatically. In the last week prior to departure, promotions such as “last minute sale” and internet advertisements will be performed to attract individual passengers. Finally, we expect passengers purchasing tickets at the departure day have different choice behaviors.
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کلمات کلیدی:
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