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عنوان فارسی مقاله:

خدمات وابسته به زبانشناسی: صحبت کردن به زبان آنها ممکن است کافی نباشد


عنوان انگلیسی مقاله:

The linguistic servicescape: Speaking their language may not be enough


سال انتشار : 2016



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بخشی از مقاله انگلیسی:


2. Methods 

2.1. Experimental design The research employs a between-subjects full factorial 2 × 2 × 2 design. A hypothetical bank's linguistic servicescape is described to subjects who are then asked a series of survey questions. The manipulation systematically varies levels of the hypothetical bank's linguistic servicescape in line with what earlier pre-tests had shown were commonly found in the retail banking environment in Southern California. The levels are the amount of Spanish used in the linguistic servicescape in an informational way (high versus low), the amount of Spanish used in a symbolic way (high versus low), and the convenience of the bank (more versus less). More detail about the execution of the design is provided in the section below describing the final stimulus material construction. 2.2. Sample and procedures The experiment was conducted in Van Nuys, a lower middle-class Los Angeles suburb where Hispanics made up 53.4% of the population according to the 2010 Population and Housing Census (United States Census Bureau, 2010). Spanish/English bilinguals comprise 26% of Van Nuys residents, while Spanish monolinguals are 24%. The sample was 55% male. Ages ranged from less than 20 to over 60 with a median of 33. Education level was low with 22% completing five years or less of schooling, while another 42% had completed between five and ten years of schooling. Only 11% had any education beyond high school. Annual incomes were low with 40% below $10,000 and 49% between $11,000 and $20,000.


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