دانلود رایگان مقاله لاتین خدمات فروشنده مواد غذایی فرودگاه از سایت الزویر
عنوان فارسی مقاله:
کیفیت خدمات فروشندگان مواد غذایی و نوشیدنی فرودگاه ها. یک رویکرد فازی
عنوان انگلیسی مقاله:
Service quality of airports' food and beverage retailers. A fuzzy approach
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Literature review
As Graham (2008, p. 187) has pointed out, “there have been a number of factors which have contributed to the growth in dependence on non-aeronautical revenues”. The main factors can be listed as follows: (1) paradigmatic moves towards commercialization and privatization within the industry have given airports greater freedom to develop their commercial policies and diversify into new areas; (2) competitive forces in the airline industry have led them to exert increasing pressure on the airport industry to control the level of aeronautical fees which are being levied; (3) passengers nowadays are more sophisticated and experienced airport shoppers, who demand not only good SQ, but also outstanding value for money with regard to the commercial facilities on offer; (4) a trend of increasing airport competition, especially between tourism and hub airports, has also played a determinant role in the development of non-aeronautical revenues. Commercial revenues cannot be optimal if an offer is made without listening to the customers. Airport managers, as with other commercial and F&B retail managers, need to win the hearts and minds of particular segments of passengers at airports. As noted by Whiteley (1994), great companies do not just focus on the customers but develop a relationship with them. They listen to customers and customers become an integral part of all company processes and decisions. Every decision is driven by giving customers what they want. Wireback (2001) contends that the success of business today is heavily dependent on the adaptability and flexibility to adjust to the changing requirements of customers. The author concludes that good companies are customer-focused, but great companies are customer-driven. Shen et al. (2000) point out that dynamics are also important as listening to customers' needs and wants cannot be simply made with a static horizon, but rather there is a need to anticipate long-term customer needs and preferences in the future. Similarly, Shamma and Hassan (2013) contend that companies need to use more customer-driven benchmarking techniques as a way not only of providing a clear direction and methods for learning from customers by initiating value-added services that exceed their expectations, but moreover helping to sustain a company's performance and competitiveness in the long term. Thus, airports need to be engaged in research to analyse (i) the passenger profiles of those shopping at airports and where, when and what they buy, (ii) the profiles of those who do not shop and why and (iii) the SQ provided by different retailers with an analysis of the value for money of the products. This type of research needs to be updated on a regular basis to adapt offers dynamically to the passengers' changing preferences (Graham, 2008).
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کلمات کلیدی:
Food & Beverage Archives - The Moodie Davitt Report - The Moodie ... https://www.moodiedavittreport.com/category/revenues/food-beverage/ Image for Celebrating airport food & beverage: Record 210 delegates gather in ... Hong Kong International to add anchor retail stores as part of major Terminal 1 ... 2017 Airport Food & Beverage (FAB) Conference & Awards - The ... https://www.moodiedavittreport.com/.../2017-airport-food-beverage-fab-conference-a... 2017 Airport Food & Beverage (FAB) Conference & Awards ... -fab-2017-toronto-pearson-airport-to-host-the-worlds-leading-airport-food-beverage-event/ ... The Airport Food & Beverage (FAB) Conference & Awards airportfab.events/ The Moodie Davitt Report and Toronto Pearson International Airport will host the Airport Food & Beverage (FAB) Conference & Awards in Toronto on 21-23. Partners | Airport FAB 2017 - The Airport Food & Beverage (FAB) airportfab.events/partners/ With more than 300 restaurants and retail concepts in 11 airports across North America, they have been recognised throughout the industry for exceptional ... Retail, Food & Beverage - CPH.dk https://www.cph.dk/en/cph-business/retail-food-beverage/ Copenhagen Airport Shopping Center houses a perfect mix of local and ... By offering the best selection of food and beverage and a wide selection of the brands ... Food and Beverage - Paradies Lagardère paradieslagardere.com/what-we-do/food-beverage/ Caribou Coffee is the second-largest specialty coffee and espresso retailer in the .... restaurants, as well as dining concepts tailored specifically to certain airport ... Retail, Food & Beverage - Venice Airport www.veniceairport.it/en/retail/categoria-food-and-beverage.html Bricco Bar&Pizza. Food & Beverage. Second floor. Airside. Bricco Restaurant. Food & Beverage. Second floor. Airside. Culto Cafe'. Food & Beverage. First floor. New Dining Trends in Airport Terminals - AFAR Media https://www.afar.com/magazine/the-future-of-airport-dining-is-now Jul 6, 2016 - iPads and paying for food with miles are among the newest airport ... and retail management firm OTG (the second largest operator of airport ... to use frequent flier miles to pay for food and drinks, and it's a good value, too. Searches related to airports' food and beverage retailer airport fab awards 2017 airport fab 2017 moodie fab awards 2017 fab awards toronto fab awards 2016 fab awards 2017 dates fab awards 2017 winners fab conference 2017
