دانلود رایگان مقاله لاتین خدمات شبکه اجتماعی گوشی هوشمند از سایت الزویر
عنوان فارسی مقاله:
چرا کاربران سیار به خدمات شبکه های اجتماعی گوشی های هوشمند اعتماد می کنند؟ یک روش PLS-SEM
عنوان انگلیسی مقاله:
Why mobile users trust smartphone social networking services? A PLS-SEM approach
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
3. Method
When utilizing SNS in the mobile-web space, adopters can use the co-construction approach or the social graph approach to search for new contacts with similar interests and to share knowledge with a virtual community (Hsu, Chang, & Yen, 2011). SNS adopters may discover the advantages of SNS such as idea creation, social support, knowledge enhancement, and diffusion of innovations. In contrast, SNS adopters may also perceive threats, unsafety, and a loss of control over personal information (Gunawan & Huarng, 2015). Therefore, this study aims to explore how the perceptions (including advantages and disadvantages) of using smartphone SNS will influence adopters' trust; this study specifically investigates how critical factors (including PC, PR, perceived value, and enjoyment) affect mobile users' trust in travel advice acquired from smartphone SNS. A review of the SNS literature on theory foundations, model applications, and adopter intentions (Ainin et al., 2014; Al-Debei et al., 2013; Cheng & Ho, 2015; Ernst et al., 2013; Sheth et al., 1991; Sledgianowski & Kulviwat, 2009; Wang & Clay, 2012; Zeithaml, 1988) shows that (1) prior studies primarily work on understanding behavior intentions, (2) past studies of trust address SNS generally, and (3) few studies explore the antecedents of trust to better understand how the threats (e.g., privacy concerns and perceived risk) and the driving forces (e.g., enjoyment and perceived value) affect trust. This study proposes a different approach by presenting 10 research hypotheses together with a research framework detailed as follows. 3.1. Research background and hypotheses Privacy concerns (PC) in the smartphone SNS environment relate to trustworthiness and protection of users' personal information; users fear the loss of privacy, unauthorized access, and loss of data control (Lankton & McKnight, 2011). Prior research finds that Facebook users' PC do not directly affect users' acceptance, but they do mediate the perceived usefulness and perceived ease of use (Tan & Qin, 2012). Facebook collects personal information (e.g., profile data, information about one's current location, and social graph) from its users, and such tasks may raise users' PC. Users worry about the use and misuse of their data without their agreement. This issue can be a root cause of perceived risk (PR) for Facebook adopters, similar to the concerns that affect trust in travel advice acquired from smartphone SNS (TTASS) and PR in the context of location-based services (Zhou, 2011). Some smartphone SNS adopters have not only become reluctant to revealing personal information on Facebook but also close their accounts as a protest against the ways Facebook handle personal information. With the negative effects of PC and PR, smartphone SNS users may very likely no longer enjoy using smartphone SNS.
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کلمات کلیدی:
Why smartphones are the future of social networking - Forbes www.forbes.com/sites/.../05/.../why-smartphones-are-the-future-of-social-networking/ May 8, 2012 - Why smartphones are the future of social networking ... 96.5 percent of all minutes spent using the service on mobile devices was via apps. [PDF]Social Networking Sites and Addiction: Ten ... - ICT and Digital Literacy www.ictliteracy.info/rf.pdf/Ten_Lessons_Learned.pdf by DJ Kuss - 2017 - Cited by 1 - Related articles Mar 17, 2017 - Keywords: social networking sites; addiction; social media; FOMO; nomophobia; ... out (FOMO) may be part of SNS addiction; (vii) smartphone ... Does social networking service usage mediate the association ... journals.sagepub.com/doi/full/10.1177/1461444812465927 by KG Park - 2013 - Cited by 23 - Related articles Dec 12, 2012 - This study examined the effect of smartphone and social networking service (SNS) usage on various aspects of social capital, including trust, ... Opportunistic Mobile Social Networks - Page 378 - Google Books Result https://books.google.com/books?isbn=1466594942 Jie Wu, Yunsheng Wang - 2014 - Technology & Engineering 391 13.5 The Smartphone Prototype System . ... Currently, the bulk of social networking services, designed for smartphone communities, rely on centralized or ... [PDF]Factors Affecting Social Network Sites Usage on Smartphones of ... www.iaeng.org/publication/WCECS2013/WCECS2013_pp1081-1085.pdf by F Calisir - 2013 - Cited by 9 - Related articles factors that affect social network use on Smartphones of students. An extended version ... Smartphones, social web sites, technology acceptance model. (TAM). Smartphones Are Now The Dominant Driver Of Social Media - ARC ... https://arc.applause.com/2015/07/.../social-media-consumption-on-smartphones-2015/ Jul 16, 2015 - Smartphone demographics show that the continued growth of social media is directly tied to mobile. Social networking makes more women smartphone addicts than men ... www.firstpost.com › Living News May 30, 2016 - Women pick up smartphones mainly for social networking website including Facebook and Instagram, using these services far more than just ... Searches related to smartphone social networking services mobile social media sites mobile social network list mobile social network apps mobile social media,pdf why are mobile social networks growing so fast mobile social networking cell phones and social media sites negatively affect communication skills how to build audience in social media
