دانلود رایگان مقاله لاتین خدمات خرده فروشی آمریکا از سایت الزویر
عنوان فارسی مقاله:
آموزش حرکت به خدمات خرده فروشی آمریکا: انجمن آنلاین به عنوان پلت فرم فرهنگ پذیری مصرف کننده و سیستم های هدیه مصرف کننده
عنوان انگلیسی مقاله:
Learning to navigate the American retail servicescape: Online forums as consumer acculturation platforms and consumer gift systems
سال انتشار : 2016
برای دانلود رایگان مقاله خدمات خرده فروشی آمریکا اینجا کلیک نمایید.
بخشی از مقاله انگلیسی:
2. Conceptual development
2.1. Consumer acculturation Luedicke (2011), describes consumer acculturation as “an intricate process of socio-cultural adaptation to unfamiliar economic (income, status), biological (food, health), physical (urbanization), social (family, friendships, discrimination) and cultural (clothing, religion and language) conditions” (223) that face migrants and visitors. Peñaloza (1994) derives a model of immigrant consumer acculturation, where the process requires agents who know both the culture of origin (home) and the culture of immigration (host). Acculturation agents within an immigrant's social network act as consumption mentors, navigating new immigrants through the complexities of their host country's marketplace. Lerman, Maldonado, and Luna (2009) identify the markers necessary for enhanced consumer market outcomes. Language plays a prominent role in acculturation, accounting for 13 of 28 of the items on the Cultural Life Style Inventory (Lerman et al., 2009, 402). Interestingly, they assert that “language proficiency is neither a sufficient nor necessary condition for language preference (or vice versa)” (Lerman et al., 2009, 402). Here, we investigate a consumer acculturation platform with extended reach beyond one's immediate social network and including multiple acculturation agents. We examine an online forum built to facilitate consumer acculturation of Chinese-language consumers to the American retail market, where more knowledgeable market actors explicitly aid novices in navigating markets. We investigate language use on the forum looking for patterns of language choice in the communication threads. 2.2. Consumer gift systems Giesler (2006) defines a consumer gift system as “a system of social solidarity based on a structured set of gift exchange and social relationships among consumers” that is more than an aggregate of dyadic gift exchanges and which becomes a social fact that contributes to the development and continuity of a society (283). Giesler (2006) identifies three key components to consumer gift systems: 1) social distinctions, 2) reciprocity, and 3) rituals and symbolisms. Here, we demonstrate a forum where knowledgeable market actors gift their experience (Lampel & Bhalla, 2007) to the collective. This specific consumer gift system takes as its goal the education of new market actors in a fashion similar to market mavens.
برای دانلود رایگان مقاله خدمات خرده فروشی آمریکا اینجا کلیک نمایید.
کلمات کلیدی:
Brand Name Translation - AMA Journals - American Marketing ... journals.ama.org/doi/abs/10.1509/jimk.10.2.29.19534 by FC Hong - 2002 - Cited by 66 - Related articles (2016) Learning to navigate the American retail servicescape: Online forums as consumer acculturation platforms and consumer gift systems. Journal of ... Word of Mouth for Movies: Its Dynamics and Impact on Box Office ... journals.ama.org/doi/abs/10.1509/jmkg.70.3.74?mobileUi=0 by Y Liu - 2006 - Cited by 1786 - Related articles (2017) Learning to navigate the American retail servicescape: Online forums as consumer acculturation platforms and consumer gift systems. Journal of ... [PDF]A Teaching Innovation on Retail Environmental Design for Consumers ... www.mmaglobal.org/.../JAME-2017-Vol25-Special-Issue-Lin-Jones-Vijayalakshmi-p... by MHJ Lin - 2017 Results: Results indicated that learning objectives were met and student expectations were achieved through the implementation of ... Keywords: Consumer disability; Consumer normalcy; Retailing; Servicescape ... Americans with Disabilities Act (ADA) of 1990 .... in groups of three, to either 1) interact and navigate a retail ... The Role of Status Seeking in Online Communities: Giving the Gift of ... onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2007.00332.x/abstract by J Lampel - 2007 - Cited by 306 - Related articles Abstract. This article examines online gift giving in the form of opinion, information, and advice that individuals post on websites. Research has highlighted ... Servicescape - Wikipedia https://en.wikipedia.org/wiki/Servicescape Servicescape is a model developed by Booms and Bitner to emphasize the impact of the ... For consumers visiting a service or retail store, the service environment is the first aspect of .... also serve to assist customers navigate their way through a complex service environment. .... Chicago, IL: American Marketing Association. Service convenience and social servicescape: retail vs hedonic setting ... www.emeraldinsight.com/doi/full/10.1108/08876041211237569?mobileUi=0 Service convenience and social servicescape: retail vs hedonic setting ... The moderating effects are tested in two service settings: retail and hedonic (concert). ..... interfere with consumer attempts to navigate the store or view merchandise. ..... to crowded retail settings: cross‐cultural differences between North America and ... Michael Mullen - Faculty Profile Details : Florida Atlantic University ... business.fau.edu › Faculty & Research › Faculty Profiles Hooper, D., Coughlin, J., Mullen, M., (2013) Servicescape as an Antecedent to Service Quality and Behavioral Intentions. Journal of Services Marketing, 27, 4, ...
