دانلود رایگان مقاله لاتین حمایت csr از سایت الزویر
عنوان فارسی مقاله:
ارتباط با حمایت از CSR: بررسی تاثیر سه نوع مختلف منابع پیام
عنوان انگلیسی مقاله:
Communicating CSR-linked sponsorship: Examining theinfluence of three different types of message sources
سال انتشار : 2015
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بخشی از مقاله انگلیسی:
2. Conceptual background and hypothesis development
2.1. CSR research in the sport management literature In recent years, several CSR-related research studies have appeared in the sport management literature (e.g., Dowling, Robinson, & Washington, 2013; Inoue & Kent, 2012b; Irwin, Lachowetz, Cornwell & Clark, 2003; Walker & Heere, 2011). The majority of this research addresses the development of CSR in sport organizations such as teams, leagues or governing bodies. Many of these studies focus on definitions (e.g., Sheth & Babiak, 2010; Walker & Parent, 2010) or different manifestations of CSR in sport (e.g., Babiak & Wolfe, 2006; Walker, Kent, & Vincent, 2010). Other studies examine the influence of CSR in sport on both society (e.g., Inoue & Kent, 2012a, 2012b) and the sport organizations themselves (e.g., Inoue et al., 2013; Walker & Kent, 2009). Relatively few studies examine how companies can engage in CSR through the medium of sport (Dowling et al., 2013; Levermore, 2010; Smith & Westerbeek, 2007). This is surprising as sport is a suitable vehicle for companies to develop social initiatives that enhance their social and economic development (Levermore, 2010). Along these lines, Irwin et al. (2003) as well as Irwin, Lachowetz, and Clark (2010) showed that sponsors can benefit from cause-related sponsorship (e.g., through a positive impact on customers impression of the sponsor). Irwin et al. (2003, p. 132) define cause-related sponsorship as the linkage of ‘‘a sports event, corporate sponsor, and benefitting charity in a single event’’. In cause-related sponsorship, sponsors affiliate with a sport event that supports charitable causes (e.g., FedEx St. Jude Classic professional golf tournament, cf. Irwin et al., 2010). Cause-related sponsorship must be distinguished from CSRlinked sponsorship, which refers to situations where sponsors link their sponsorship to a cause that is not directly associated with or supported by the sponsored event. The present research focuses on linking CSR to commercial sponsorship in the context of sport and examines the relative effectiveness of different message sources in communicating this linkage. CSR-linked sponsorship may help sponsors benefit from the sponsorship and at the same time take advantage of CSR activities in a sport context, which bear unique features such as passion and opportunities for stakeholder management (Babiak & Wolfe, 2009).
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کلمات کلیدی:
Communicating CSR-linked sponsorship: Examining ... - ResearchGatehttps://www.researchgate.net/.../279313461_Communicating_CSR-linked_sponsorshi...On Apr 1, 2016 Thomas Flöter (and others) published: Communicating CSR-linked sponsorship: Examining the influence of three different types of message ...influence of message source in csr-linked sponsorship – explaining ...https://www.researchgate.net/.../278242031_INFLUENCE_OF_MESSAGE_SOURCE_I...brand awareness or brand image), the practice to. communicate these two activities simultaneously. (henceforth referred to as CSR-linked sponsorship) may.Communicating CSR-linked Sponsorship: Examining the ... - FIShttps://fis.dshs-koeln.de/.../communicating-csrlinked-sponsorship.../export.htmlCommunicating CSR-linked Sponsorship: Examining the Influence of Three Different Types of Message Sources. / Floeter, Thomas; Benkenstein, Martin; Uhrich, ...Communicating CSR-linked sponsorship : examining the influence of ...https://www.econbiz.de/.../communicating-csr-linked-sponsorship.../10011475570Communicating CSR-linked sponsorship : examining the influence of three different types of message sources. Thomas Flöter, Martin Benkenstein, Sebastian ...Communicating CSR-linked sponsorship: Examining the ... - INFONAhttps://www.infona.pl/.../bwmeta1.element.elsevier-89cde520-214c-340b-ae02-4ca5706...by T Flöter - 2016 - Cited by 4 - Related articlesWe demonstrate the relevance of message source type in CSR-linked sponsorship. • The sponsored property as a sponsorship-specific message source is ...[PDF]ExPLANATORy MECHANISMS FOR CSR-LINKED SPORT ...https://www.easm.net/download/2011/1cadf169d17e3b1aeafdd3f6220f3e79.pdfmotive attributions for the sponsorship mediate the effects of CSR-linked sponsorship communication, and perceived sponsor-event congruence moderates ...
