دانلود رایگان مقاله لاتین جمع سپاری تعریف تجدید نظر شده از سایت الزویر
عنوان فارسی مقاله:
جمع سپاری: تعریف تجدید نظر شده و معرفی به تحقیقات جدید
عنوان انگلیسی مقاله:
Crowdsourcing: A revised definition and introduction to new research
سال انتشار : 2017
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بخشی از مقاله انگلیسی:
The next six articles address how firms can benefit from crowdsourcing in different ways, while the last article outlines some of the risks associated with engaging crowds. The fourth article–—by Brown, Boon, and Pitt–— discusses how established organizations have begun to use crowdfunding websites not only as a source of finance, but also as marketing platforms to ensure a full product pipeline, to boost brand image, and to gain support for brand-related causes. The fifth article–—by Dabirian, Kietzmann, and Diba–—discusses the topic of employer branding, and how the question of whether an organization is a great place to work is today determined by the masses on crowdsourced employer-branding platformssuch as Glassdoor. The authors use IBM’s Watson to analyze tens of thousands of reviews left by employees, and arrive at a conceptualization of the types of value propositions that matter to employees today. The sixth article–—by de Beer, McCarthy, Soliman, and Treen–—discusses how and why organizations manage intellectual property issues when engaging in crowdsourcing activities. Examples are presented demonstrating how companies have applied legal and strategic concepts to various crowdsourcing initiatives, and recommendations are given for managers and other practitioners. The seventh article–—by Bal, Weidner, Hanna, and Mills–—examines the literature on crowdsourcing and brand community, and makes a series of propositions regarding this rich marketing arena. T
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