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عنوان فارسی مقاله:
خودباوری در روابط عمومی یک رویکرد روانشناختی و جامعه شناختی برای چالش انتظارات متضاد
عنوان انگلیسی مقاله:
Self-deception in public relations. A psychological and sociological approach to the challenge of conflicting expectations
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
3. Consequences
3.1. Synthesis: framework for self-deception in public relations Dialogical public relations have long been regarded as superior vis-à-vis persuasion – unjustly as Theunissen and Wan Noordin (2012) point out (see also Porter, 2010). In our understanding, strategic communication evolves in a competitive environment, governed by the logic of media society, namely the selective pressure of the limited attention of the public sphere and the individual recipients. In this scenario dialogue and persuasion appear as competing (though sometimes combined) strategies, with persuasion regularly involving protective deceptive practices. This does not mean, that dialogue and persuasive practices are mutually exclusive. Following the two-way symmetrical model they are complementary in win-win-situations (Grunig, 2001). However, in win-lose-situations, where there is no common ground for a consensus or a beneficial solution to all participating parties, it can be promising for the organization to pursue asymmetrical strategies that involve deception and self-deception. Public relations always primarily acts on behalf of its organization and will therefore take practices into accountthat might be unethical but seem rewarding, if necessary. Therefore, in such situations,(unethical and asymmetric) strategic self-interest might well be preferred above (ethical and symmetrical) dialogic practice.
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