دانلود رایگان مقاله لاتین توسعه اعتبار سنجی مقیاس مصرف کننده از سایت الزویر


عنوان فارسی مقاله:

غرور مصرف کننده: توسعه و اعتبار سنجی مقیاس


عنوان انگلیسی مقاله:

Consumer arrogance: Scale development and validation


سال انتشار : 2016



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بخشی از مقاله انگلیسی:


3. Scale development 

3.1. Study 1 - elicitation procedure, item generation, and construct formation The first step is an open-ended elicitation procedure for generating items (Netemeyer et al., 1995) to ensure that the conceptualization of CA is consistent with the general public's view of it. A sample of 66 students from an Israeli university responded to the following question: “How do you think arrogance is expressed through buying, consuming, and using products?” The most common statements were “an arrogant person…”: “purchases only brand name products” (26); “chooses only expensive products” (19); “purchase things s/he do not really need” (12); and “shows off his/her purchases” (10). Given that the statements closely fit the conceptualization provided earlier, they can be regarded as a general view of CA. Following the elicitation procedure, two experienced marketing researchers reviewed the items, eliminated ambiguous statements, and combined statements with identical meanings (Bearden et al., 1989), resulting a revised pool of 76 statements. Next, common CA themes were detected along with the statements associated with them. After three iterations, five CA dimensions were identified with 40 corresponding items: image-based consumption (11 items), exhibitionism-based purchases (7 items), “I know best” mentality (9 items), consumer bragging (8 items), and consumer superiority (5 items).



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