دانلود رایگان مقاله لاتین توازن بین حفظ حریم خصوصی مشتریان از سایت الزویر


عنوان فارسی مقاله:

ایجاد توازن بین حفظ حریم خصوصی مشتریان، اسرار، و نظارت: بینش و مدیریت


عنوان انگلیسی مقاله:

Balancing customer privacy, secrets, and surveillance: Insights and management



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بخشی از مقاله انگلیسی :


Brands of all sorts are collecting and analyzing data from a variety of sources. This can be distilled into two data categories: business intelligence and market intelligence. Business intelligence refers to data that is collected internally regarding the manufacturing, engineering, financial, employee, sales, marketing, and other operational activities in which brands engage (McAfee & Brynjolfsson, 2012). In contrast, market intelligence refers to data that is collected externally regarding the needs, preferences, characteristics, behaviors, attitudes, and other attributes of consumers (Kohli & Jaworski, 1990). Brands that use both business and market intelligence to form strategies do better than brands that base their strategies on managerial intuition or experience (McAfee & Brynjolfsson, 2012). There is also evidence that the kind of intelligence and data analysis methods used offer different levels of value to the brand (LaValle, Lesser, Shockley, Hopkins, & Kruschwitz, 2011), which supports the general theoretical and empirical conclusions of the market orientation literature (Kirca, Jayachandran, & Bearden, 2005). Very generally, this literature theoretically advocates and empirically shows that brands that use market intelligence to inform strategy do better than those relying only on improving efficiency or business intelligence. In the following paragraphs and in Figure 1, three strategic data orientations–—internal, external, and mixed–—are described in terms of their use of business or market intelligence, as well as how managers use the results of these data analyses. Internal data orientation describes the generation of business intelligence that is used to measure and then improve a variety of business processes, such as hiring and promotion of employees, manufacturing and production, distribution and logistics, and other daily operations (McAfee & Brynjolfsson, 2012). Business intelligence analyses often rationalize or justify management actions, strategies, and practices, but often without examining information external to the brand (LaValle et al., 2011). External data orientation is when market intelligence is collected and analyzed to reflect on and judge the value of current products and services and to direct the future of the brand (Kohli & Jaworski, 1990). With this orientation, a brand is more likely to listen to market intelligence insights that emerge from data analyses, which could result in an incremental improvement of market offerings or a dramatic shift in what and how the brand offers its products and services to customers (LaValle et al., 2011).


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کلمات کلیدی:

Balancing privacy and security in the fight against cybercrime: The ... usblogs.pwc.com/.../balancing-privacy-and-security-in-the-fight-against-cybercrime-t... Dec 23, 2015 - Balancing privacy and security in the fight against cybercrime: The Cybersecurity Act of 2015. ... expanding government surveillance and undermining protection of ... with safeguarding corporate interests, including customers' privacy, ... as a waiver of legal privilege or trade secret protection, and exempts ... Balancing customer privacy, secrets, and surveillance ... - Case Solution https://www.thecasesolutions.com › Marketing HBS Case Solutions Nov 15, 2015 - Balancing customer privacy, secrets, and surveillance: Insights and management Case Solution, Balancing customer privacy, secrets, and ... 9/11 Commission’s Recommendations: Balancing Civil Liberties & ... https://books.google.com/books?isbn=1422320006 Secret domestic surveillance without legal boundaries, oversight or accountability is ... intelligence in the interest of national security and the right to privacy. [PDF]Understanding Consumer Privacy: A Review ... - Kommunikationsforum www.kommunikationsforum.dk/profiler/profilefolders/kkort/understanding.pdf by CD Lanier Jr - ‎2008 - ‎Cited by 69 - ‎Related articles Lanier and Saini/Understanding Consumer Privacy: A Review and Future ... found that both animals and humans seek a balance between seclusion and ... with the need to engage in surveillance to maintain the proper functioning of ..... (including privacy of membership), freedom of political choice (including secret ballots), ... The Electronic Eye: The Rise of Surveillance Society https://books.google.com/books?isbn=1452901732 David Lyon - 1994 Though many use 'privacy' as the way into a critique of surveillance or as a means ... be said that today's surveillance society - and especially its consumer aspect ... a rubric of 'balance'.43 At the same time, it is no secret that privacy legislation ...