دانلود رایگان مقاله لاتین اثر ارزش مشتری و ساختار قدرت در تصمیم گیری انتخابی زنجیره عرضه از سایت الزویر
عنوان فارسی مقاله:
تاثیر ارزش مشتری و ساختار قدرت در تصمیم گیری های انتخابی زنجیره عرضه و تصمیم گیری های قیمت گذاری
عنوان انگلیسی مقاله:
The effect of customer value and power structure on retail supply chain product choice and pricing decisions
سال انتشار : 2017
بخشی از مقاله انگلیسی:
2 Literature review
The literature reviewed here primarily relates to three streams of research: (i) customer value or reservation price; (ii) product choice strategies, and (iii) effect of power structure on decisions and profits. Many literatures are on customer value or reservation price. Some researchers were focusing on estimating and measuring by using different methods, such as Sweeney and Soutar (2001), Jedidi and Zhang (2002), Wang et al. (2007), and Kaplan et al. (2011), etc. In the research of Sweeney and Soutar (2001), they use a 19-item measure, called PERVAL, which is an empirical research method and is used to ssess customers’ perceptions of the value of a consumer durable good at a brand level. This measure is usually used in a retail purchase situation to determine what consumption values drive purchase attitude and behavior. Jedidi and Zhang (2002) proposed a conjoint-based approach to estimate consumer-level reservation prices. Form the perspective of consumer, they modeled consumer’s decision of not only which product to buy ,but also whether to buy at all in a category. Also, Kaplan et al. (2011) proposed a two-stage method to elicit consumers' price acceptability range. Others conducted case studies from different perspectives and industries, such as Thompson and Troester (2002) from case of the natural health microculture, Webster and Rennie (2011) in leisure travel, Koller et al. (2011) considering green consumption, and Perrea et al. (2015) in food product industry, etc. Further, from the perspective of operational management, Shioda et al. (2011) assumed that product choices of consumer depend on the reservation prices. They formulated maximum utility model an as a mixed-integer programming problem, and investigated a product line pricing problem. Abbey et al. (2015) took customer reservation price into consideration. By using a model of consumers’ preferences, they studied the optimal pricing of the new and remanufactured products based on extensive experimentation. Hu et al. (2015) considered that consumers are sufficiently heterogeneous in product valuations in a crowdfunding mechanism, they examined the optimal pricing and product decisions and found that the firm should offer a line of products with different levels of product quality and prices. The above literature on customer value or reservation price are not taking supply chain management into consideration. However, in some cases, the customer value may not only affect the retailer who serves consumer directly but also retailer’s upstream firms, i.e., distributors and manufacturers.
کلمات کلیدی:
The power of customer experience in energy retailing | Electric Power ... https://www.mckinsey.com/...power...clients/the-power-of-customer-experience-in-en... A struggling utility drastically reduces customer complaints, takes out millions in costs, and returns to profitability. ... The power of customer experience in energy retailing ... But hampered by a bland image and lacking a distinctive value proposition, ... of churn, with 40 percent of house movers switching to another supplier. Smart Manufacturing Innovation and Transformation: Interconnection ... https://books.google.com/books?isbn=1466658371 Luo, ZongWei - 2014 - Technology & Engineering Defensive marketing strategy by customer complaint management: A ... Advanced operations supporting process planning for aircraft structural parts ... Hybrid neuro-swarm optimization approach for design of distributed generation power systems. ... Item-level RFID in a retail supply chain with stock-out-based substitution. Searches related to customer value and power structure on retail supply supply chain value proposition the cox model supplier relationship
