دانلود رایگان مقاله لاتین ترکیب حفظ حریم خصوصی شرکت از سایت الزویر
عنوان فارسی مقاله:
کسی که مراقب من است: ادغام حفظ حریم خصوصی و مسئولیت اجتماعی شرکت ها
عنوان انگلیسی مقاله:
Someone to watch over me: The integration of privacy and corporate social responsibility
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مقدمه انگلیسی مقاله:
1. Introduction
I uninstalled it. . . .Just because they ‘‘say’’ they aren’t going to do something, doesn’t make it so. History shows otherwise with FB. . .not to be trusted. –— J.S. (Posted on LinkedIn) The above posting expresses concerns over consumer privacy in response to Facebook separating its messenger service from the rest of its social media platform. It illustrates that privacy-related concerns are a major challenge for managers. In an attempt to maintain relationships with key stakeholders, managers are increasingly responding to concerns about privacy. For example, in response to several high profile security breaches of credit card data, Consumers Union called for retailers to step up protection of customer data (‘‘Recent Data Breaches,’’ 2014). Policy makers are similarly concerned, with the FTC working with advocacy groups and associations such as the Interactive Advertising Bureau to implement online privacy laws to protect children (Bachman, 2013). These emerging issues, when added to the traditional need to protect trade secrets through the supply chain, have led scholars working in this area to identify privacy as a leading stakeholder management issue for decades to come (Hannah, Parent, Pitt, & Berthon, 2014; Pavlou, 2011; Smith, Milberg, & Burke, 1996). Firms that proactively address privacy concerns can enhance stakeholder relationships, whereas those that ignore the issue risk their deterioration. Despite its importance, privacy is mostly absent from research on corporate social responsibility (CSR). This is surprising given that CSR activities are a primary means by which firms maintain and enhance relationships with stakeholders. By engaging in CSR activities, firms demonstrate concern for the well-being of stakeholders, and therefore enjoy such benefits as increased customer loyalty and willingness to pay (e.g., Creyer & Ross, 1996; Du, Bhattacharya, & Sen, 2007), preference and loyalty from employees (Turban & Greening, 1997), fewer attributions of blame for corporate crises (e.g., Klein & Dawar, 2004; Peloza, 2006), and favorable treatment from governments and legislators (Burke & Logsdon, 1996). Although CSR activities are identified as encompassing a broad range ofstakeholdersthrough a broad range of firm initiatives (e.g., charity donations, carbon reductions),the potential for privacy-related activities to enhance CSR objectives remains unstudied. We define a privacy-related activity as an activity undertaken by the firm to maintain or exploit confi- dential information. Our purpose is to provide a framework for assessing privacy-related activities by the firm as an element of broader CSR strategy. We incorporate dimensions from both the privacy and CSR literatures to produce a framework that considersthe focus(customers vs.the firm) and form (business practice vs. goods and services) of the privacy-related activity. For example, past research often considers privacy-related activities initiated with a focus on the customers, such as when the firm takesstepsto protect customertransaction data. But many privacy-related activities focus on the operations of the firm, such as the use of nondisclosure agreements and exclusivity in product innovation. Turning to the CSR literature, we differentiate privacy-related activities by examining CSR opportunitiesthat emerge in the business practices of firms as well asthe goods and servicesthey sell to customers. For instance, firms use confidential data in the business practice of targeting promotions to identified segments and in the provision of privacy-related goods and services such as ad-blocking software. We proceed as follows. We first explore the relevant CSR literature to understand how CSR activities can enhance stakeholder relationships and increase firm value. We then integrate privacy-related issues into the stakeholder management framework, culminating in the provision of a typology of privacyrelated activities based on their potential to create firm value. Our typology provides guidance to both managers and researchers seeking to understand how to address stakeholder concerns about privacy as well as how to integrate these activities within the broader CSR umbrella.
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کلمات کلیدی:
The Corporate Social Responsibility Report and Effective Stakeholder ... https://corpgov.law.harvard.edu/.../the-corporate-social-responsibility-report-and-effe... Dec 28, 2013 - CSR provides companies an opportunity to strengthen their business (through cost ... Customers—addressing customer service and privacy. [PDF]2015 CSR Report - Cisco www.cisco.com/assets/csr/pdf/CSR_Report_2015.pdf 2015 Corporate Social Responsibility Report. ... to drive this integration and further sharpen our focus on the most material CSR issues with our new Executive ... The integration of corporate governance in corporate social ... onlinelibrary.wiley.com/doi/10.1002/csr.196/abstract by A Kolk - 2010 - Cited by 138 - Related articles Jun 15, 2009 - This paper analyses to what extent corporate governance has become integrated in MNEs' disclosure practices on CSR. Based on an analysis ... Corporate Social Responsibility in China: A Vision, an Assessment ... https://books.google.com/books?isbn=9814520780 Benoît Vermander - 2014 - Business enterprises CSR. The approach we have sketched envisions CSR in a dynamic and ... the integration of disabled persons, and consumer interests, including privacy, are ... Corporate Social Responsibility and Diversity Management: ... https://books.google.com/books?isbn=3319435647 Katrin Hansen, Cathrine Seierstad - 2016 - Business & Economics development, the integration of disabled persons, and consumer interests, including privacy, are also part of the CSR agenda. The promotion of social and environmental responsibility through the supply-chain, and the disclosure of ...
