دانلود رایگان مقاله لاتین ترغیب عاطفی برای تغییر نگرش کارآفرینی از سایت الزویر
عنوان فارسی مقاله:
استفاده از ترغیب عاطفی برای تغییر نگرش نسبت به کارآفرینی: چشم انداز فردی
عنوان انگلیسی مقاله:
Using emotional persuasion for changing attitudes towards entrepreneurship: An interpersonal perspective
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مقدمه انگلیسی مقاله:
1. Introduction
In the entrepreneurship literature, the importance of entrepreneurial intentions as antecedents to planned behavior (such as starting a new venture) has been emphasized (Bird, 1988; Linan and Chen, 2009). Consistent with this, various entrepreneurial intention models have been proposed. As an alternative to the personality theories, the attitude approach (Robinson et al., 1991) has become widely used, with Ajzen's theory of planned behavior (TPB) (Ajzen, 1991) being one of the most often used theoretical frameworks for the prediction of the intention to found an enterprise (Krueger et al., 2000; Schlaegel and Koenig, 2014). Briefly, the TPB postulates that an individual is motivated to perform a particular behavior (intention-INT) to the extent that she expects to have control over performing that behavior (perceived behavioral control-PBC), has a positive attitude toward that behavior (ATT) and a perceived social pressure to perform the behavior (subjective norm-SN) (Krueger et al., 2000; Linan and Chen, 2009; Schlaegel and Koenig, 2014). When the TPB is applied to entrepreneurship, there is wide recognition that attitudes towards entrepreneurship represent one of the main antecedents of entrepreneurial intent explaining a significant amount of the variance in entrepreneurial intentions (Autio et al., 2001; Schlaegel and Koenig, 2014). As such, increasing attitudes towards entrepreneurship (i.e., increasing the attractiveness of starting one's own business) has a direct impact on entrepreneurial intentions. Moreover, attitudes are considered relatively less stable than personality traits, and can change both across time and across situations through interactive processes with the environment (Bohner and Dickel, 2011). Although attitudes are open to change, existing research concerning the change of attitudes towards entrepreneurship (i.e., through entrepreneurship education) provides inconclusive results (Bae et al., 2014). The importance of emotional strategies for persuasion has been widely acknowledged and emotions stemming from persuasive messages can influence decision making and evaluative judgments such as attitudes (Crano and Prislin, 2006; Petty and Briñol, 2015;Van Kleef, 2016). In this study, we adopt a social function approach to emotions (Van Kleef, 2009, 2016) and seek to understand the interpersonal influence of emotions on the change of attitudes towards entrepreneurship. Specifically, we investigated how a source's emotional expressions influence the attitudes towards entrepreneurship of students who observe those expressions. According to Emotion as Social Information (EASI) model (Van Kleef, 2009) emotional expressions have important social functions in that they influence the people who observe them, by providing information.
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