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عنوان فارسی مقاله:

یک بررسی تجربی : قشربندی و تحرک اجتماعی در میان خانواده های طبقه متوسط چینی


عنوان انگلیسی مقاله:

Social stratification and mobility among Chinese middle class households: An empirical investigation


سال انتشار : 2015



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بخشی از مقاله انگلیسی :


The relationship between social stratification and consumption has received extensive attention in the sociology and marketing literature for decades. In the field of marketing and consumer behavior, researchers frequently employ social stratification as a tool for market segmentation as it can help define the position of individuals within a stratified social system (Coleman, 1983; Martineau, 1958; Sivadas, 1997). More recently, consumer behavior researchers have linked social stratification to the possession of certain products (Rucker & Galinsky, 2008), attitudes toward global brands (Steenkamp & de Jong, 2010), purchase evaluation criteria (Williams, 2002), and consumption in an emerging economy (Kamakura & Mazzon, 2013). In sociology, some researchers investigate the relationship between social strata and the consumption of material wealth (e.g., Sobel, 1981), whereas others place emphasis on the link between social class and material consumption as well as culture participation (e.g., Bourdieu, 1984; De Graaf, 1991; Kraaykamp & Nieuwbeerta, 2000; Sobel, 1983). While material possessions may serve as ‘‘status symbols’’ (Goffman, 1951), ‘‘cultural taste and consumption serve as effective means of the symbolic communication of status as an order distinct from that of ‘mere’ economic advantage’’ (Chan & Goldthorpe, 2007a, p. 1103). Particularly, Brooks (2010) points out that the members of the upper middle classes are avid consumers in both culture and material consumption. Similar consumption patterns apply to the new middle class as they actively involve diverse and contradictory consumption forms (Savage, Barlow, Dickens, & Fielding, 1992).



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کلمات کلیدی:

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