دانلود رایگان مقاله لاتین بهبود خدمات بهره برداری مدلسازی استراتژیک از سایت الزویر
عنوان فارسی مقاله:
مدلسازی استراتژیک برای بهبود خدمات و بهره برداری از مشتریان صنایع انرژی
عنوان انگلیسی مقاله:
Strategic modeling to improve services and operation to energy industries' customers
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Development motivation
In the energy sector many actions look to achieve solutions for the customer attendance. The problem is characterization and forecast the customers' relationship, based on their specific necessity, the company's interactivity potential, media or channel availability for attendance and the circumstances that trigger the energy customer demand for the company's attention. This work intends to organize the issues related do relationship based on events recurrence analyses as power outage, debts and billing, energy supply interruption or other facts caused by the companies or by grid problems and customers' demands, evaluating the region/local attendance conditions, grid conditions, weather events and/or socialpolitical issues. By a systemic analysis of the regional attendance and clustering indicators, the work estimates, detects, values and, and many times, predicts the behavior and attendance necessities when the customers contact the utility. This communication view exposes the necessity and expectations that lead the costumers to demand a service and contact the company, and the effectiveness of the relationship. This project pursues the balance of the relationship channel's point of view versus the services the customers ask for to identify the customers' needs: as a methodologic model of complementary points of view. The methodology encourages analysis of the costs, the effectiveness of the relationship channels and the services provided. The work looks for better information records into the systems and characterization of the actions to relationship improvement by the channels (such as easier access to the services by the internet and call center, indicators for the improvement of the communication by Interactive Voice Response—IVR. Another example is the validation model to represent the effectiveness of SMS usage to communicate energy supply fault. The work revisits the better practices for the relationship, concerning the information availability for the customers and agility in answering them by the current attendance channels. Therefore, the developed system integrates the methodologic processes. The definition of the indicators and clusters confirms effectiveness, mainly when associated to the concepts of critical volume and costs of relationship generated by the amount of existing energy installations (customers) in each region. Therefore, a group of guiding situations ensures easier verification by the business analysts and their managers as a user friendly interface. Big data organization allows the data warehouse to the summarization treatments.
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کلمات کلیدی:
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