دانلود رایگان مقاله لاتین برند شرکت هواپیمایی از سایت الزویر
عنوان فارسی مقاله:
کارت های اعتباری همکاری با برند های شرکت های هواپیمایی - کاربرد نظریه رفتار برنامه ریزی شده
عنوان انگلیسی مقاله:
Airline co-branded credit cardsdAn application of the theory of planned behavior
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Conceptual framework and hypotheses
Several scholars have addressed the benefits of airline alliances and loyalty programs. Weber (2005) examined consumers’ perceptions of the services offered by airline alliances, service failures and recovery (Weber and Sparks, 2004). Tsantoulis and Palmer (2008) and Tiernan et al. (2008) studied the quality convergence and performance of airline alliances, while Janawade (2013) investigated the attributes of consumers’ perceived value of international airline alliances. Interestingly, although these research studies investigate consumers’ perceptions toward the benefits of airline alliances, few considered the co-branding collaboration between airlines and banks (Liu et al., 2012; Akram et al., 2014; Thompson and Strutton, 2012; Ashton, 2011). Since the most important purpose of co-branding is to provide value to the consumers of co-branding partners (Akram et al., 2014), consumers’ perceived value of brand alliance must be investigated.Given the increasing competition in the airline industry, it’s easier for consumers to switch among various airline brands today than in the past (Srinivasan et al., 2002; Cui et al., 2003). Airline companies that respond sluggishly to these changes will likely suffer the unfavorable consequences, so having solid marketing management strategies are becoming more important (Budiarti et al., 2013). As such, the perceived benefits of airline co-branded credit cards, and the relationships between the perceived benefits of airline co-branded credit cards, consumer’s attitude, perceived behavioral control, subjective norm and consumer’s intention to use airline co-branded credit cards warrant more thorough investigations (Kalligiannis et al., 2006). This study aims to investigate the influence of airline co-branded credit card campaigns on the target customers’ likely increased intentions in using the card. Built upon the renowned Theory of Planned Behavior (TPB; Fishbein and Ajzen, 1975; Ajzen and Fishbein, 1980), a theoretical model was developed in the context of co-branded airline credit cards. A consumer survey was developed and distributed to international flight passengers in the Taiwan Taoyuan Airport. This study specifically examined the effects of consumer perceived benefits of airline co-branded credit cards on their intention to use these cards (see Fig. 1) using the structural equation modeling (SEM) technique. The following sections of this paper are organized as conceptual framework and hypotheses, methodology, empirical findings and discussions, conclusion, contribution and managerial implications.
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کلمات کلیدی:
An Application of the Theory of Planned Behavior to Sorority Alcohol ... https://www.ncbi.nlm.nih.gov › NCBI › Literature › PubMed Central (PMC) by K Huchting - 2008 - Cited by 124 - Related articles Nov 17, 2007 - The current study is the first to apply the Theory of Planned Behavior (TPB) to examine drinking patterns among a sorority-only sample. Applying Theory of Planned Behavior in Predicting of Patient Safety ... https://www.ncbi.nlm.nih.gov › NCBI › Literature › PubMed Central (PMC) by M Javadi - 2013 - Cited by 8 - Related articles Feb 28, 2013 - The theory of planned behavior (TPB) is a well-validated behavioral decision-making model that has been used to predict social and health ... Application of the Theory of Planned Behavior to green hotel choice ... www.sciencedirect.com/science/article/pii/S0261517709000557 by H Han - 2010 - Cited by 635 - Related articles The present study proposed and tested Ajzen's Theory of Planned Behavior (TPB) model to explain the formation of hotel customers' intentions to visit a green ... A Case Study on Application of the Theory of Planned Behaviour ... https://www.omicsonline.org/a-case-study-on-application-of-the-theory-of-planned-b... Objective: The aim of this case study was to predict the physical activity intention and behaviour of secondary school students in Hong Kong by applying the ... Theory of planned behavior - Wikipedia https://en.wikipedia.org/wiki/Theory_of_planned_behavior Jump to Applications of the theory - Another application of the theory of planned behavior is in the field of environmental psychology. Generally speaking ... [PDF]Application of the theory of planned behaviour to ... - Semantic Scholar https://pdfs.semanticscholar.org/fa37/68bdb2a8f49915a4408631e3068ec2012c77.pdf by M Conner - 2007 - Cited by 132 - Related articles In two studies the Theory of Planned Behaviour (TPB) including moral norms, .... example, Armitage and Conner (2001) reported that across 154 applications, ... Searches related to application of the theory of planned behavior applying the theory of planned behavior to healthy eating theory of planned behaviour example theory of planned behaviour food choice theory of planned behavior intervention example theory of planned behaviour obesity theory of planned behaviour healthy eating questionnaire theory of planned behavior example exercise theory of planned behavior example smoking
