دانلود رایگان مقاله لاتین بررسی حفاظت بازار اپراتور از سایت الزویر
عنوان فارسی مقاله:
اپراتورها بر سر دوراهی: حفاظت از بازار و یا نوآوری؟
عنوان انگلیسی مقاله:
Operators at crossroads: Market protection or innovation?
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Crippled vs. noncrippled wireless data services
This section provides a review of Feasey's analysis of mobile data services. He wrote: “…the era of the ‘walled gardens’, when operators, particularly mobile operators, sought to drive users towards their own Internet portals on which they hosted content and other services. The leader of this effort was NTT DoCoMo of Japan with I-mode, which was exported to Europe and inspired similar attempts, including Vodafone Live!, which launched in 2001. This strategy, however, quickly collapsed. Google's search engine was too good at navigating the web and what users found there was too interesting for them to be corralled behind the walled gardens of the telecommunication operators. Operators claimed that their services were safer and more secure and that users could easily get lost or defrauded on the Internet.” As will be shown, this summary is not a full description of what happened, but an abbreviated one. In order to demonstrate this, one must analyse single statements. To do this, it might be easiest to go through the facts in historical order and on a service-by-service basis. For framing the analysis, past business publications and scientific research on the emergence of the mobile Internet and the walled gardens should be reviewed briefly. They can be grouped as follows. There was an initial review of i-mode and competing, fairly similar, offerings in Japan, with services such as mobile email and browsing, mobile applications, mobile music, integration of camera modules, etc. In these first reviews, the profitable innovations were appreciated, the impression given that these show the future of mobile data services, and their introduction elsewhere was recommended. Examples of this type of review were Ratliff (2000), Baker and Megler (2001), Funk (2001), and, from the business side, there were books by the insiders Matsunaga (2002) and Natsuno (2003) as well as articles in Business Week (2000) and by Hess (2004). There have been others who argued that the European approach is superior, e.g. Büllingen, Stamm, and Naoe (2004) stating that the Japanese market is not suitable for comparison because a different path is pursued, and Eberspächer (2007) stating that instead “we are leading in SMS”. In parallel and later on there has been a strand of discussion which addressed the causes which led to the invention of these Japanese data services. Examples are Tsuchiyama (2000), Haas and Waldenberger (2003), Bohlin et al. (2004), Weber and Wingert (2006), Weber (2007), and Weber et al. (2011). Furthermore there are US-centred views, which use the iPhone as their starting point and do not perceive its services as copies of Japanese services, such as West and Mace (2010) and Mazzucato (2013). The reader may conclude that different authors wrote different histories. The discussion below is aimed at reviewing Feasey and other authors using facts as close to historical developments as possible, referring to observations and analyses from the above authors. Before continuing, it must be conceded that, for anyone outside of Japan during the launch and ascendancy of the i-mode model, roughly 1998–2005, obtaining accurate information that was adequately framed for analysis in the context of Western business culture was a major challenge. Almost all crucial information was available only in Japanese, framed according to the complex business practices of a dynamic and hypercompetitive mobile market driven by churn. Product, service and device information was often framed so as to maximise sales, with only a passing nod to clarity and completeness.
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کلمات کلیدی:
NRA Show Report: Operators at Crossroads of Reinvention ... https://www.qsrmagazine.com/news/nra-show-report-operators-crossroads-reinvention May 22, 2017 - NRA Show Report: Operators at Crossroads of Reinvention. &pizza. Bookmark/Search this post. Facebook logo LinkedIn logo Digg logo Twitter ... Mobile operators at crossroads - The Economic Times economictimes.indiatimes.com › Opinion › ET Commentary Dec 3, 2009 - In 15 years, the mobile operators have reached a crossroad and now they have to rethink which business they want to be in: selling airtime or ... Operators at crossroads: Market protection or ... - ResearchGate https://www.researchgate.net/.../295247596_Operators_at_crossroads_Market_protectio... Many today believe that the mobile Internet was invented by Apple in the USA with their iPhone, enabling a data-driven Internet ecosystem to disrupt the staid ... Affiliates and operators at 'a crossroads' in business | TotallyGaming.com totallygaming.com/news/mobile/affiliates-and-operators-crossroads-business Oct 28, 2016 - Tom Galanis, managing director of Tag Media, believes that affiliates and operators are at a 'crossroads' in their relationship. Galanis said that ... Migration for Employment Bilateral Agreements at a Crossroads: ... https://books.google.com/books?isbn=9264108688 OECD, Federal Office of Immigration, Integration and Emigration - 2004 Bilateral Agreements at a Crossroads OECD, Federal Office of Immigration, ... The SAWS Code of Practice for operators and participants was initiated by SAWS ... Owner Operator Portal - Schneider CrossRoads https://crossroads.schneider.com/owneroperator.html Owner Operator Portal. The Schneider Owner-Operator Portal is a community for independent contractors to access applications, share information, participate ...
