دانلود رایگان مقاله لاتین بازرگانی اجتماعی در مورد نقش اعتماد از سایت الزویر
عنوان فارسی مقاله:
تحقیقات بازرگانی اجتماعی در مورد نقش اعتماد در یک سایت شبکه اجتماعی بر روی اهداف خرید
عنوان انگلیسی مقاله:
A social commerce investigation of the role of trust in a social networking site on purchase intentions
سال انتشار : 2017
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بخشی از مقاله انگلیسی:
2. Conceptual framework
2.1. Social commerce Social commerce is now well-established in the marketing literature (e.g. Huang & Benyoucef, 2013); however, further clarifications could be helpful. Social commerce refers to “the delivery of e-commerce activities and transactions via the social media environment, mostly in social networks and by using Web 2.0 software. Thus, social commerce is a subset of e-commerce that involves using social media to assist in e-commerce transactions and activities” (Liang & Turban, 2011, p. 6). Similarly, Stephen & Toubia (2010) define social commerce as “forms of Internet-based social media that allow people to participate actively in the marketing and selling of products in online marketplaces and communities” (p. 215). Social media, such as Facebook, Twitter, and LinkedIn, provide people with a network connectivity which enables their participation in online marketing and sales activities. In social commerce, a network of interactions among actors is the main source of value, while in e-commerce, the facilitation of connections among buyers and sellers is the basis for value co-creation (i.e. integration of resources among actors in a value network). In line with Vargo & Lusch (2016) recent modifications on fundamental premises of service dominant logic, resource (i.e. knowledge and information) integration in social commerce is executed among “multiple actors” (i.e. institutions, business, people, and organizations), rather than a dyadic co-creation among a customer and a firm in e-commerce platforms (Liang & Turban, 2011). Social commerce facilitates the exchange of operant resources (i.e. nonphysical, information, ideas, and knowledge) among multiple actors outside the market, leading to the integration of operand resources (i.e. physical, money, and products) between the buyer and the seller. Social commerce consists of four layers from inner to outer, including individual (personal profile/activity), conversation (information exchange), community (support and connection), and commerce (purchase) (Huang & Benyoucef, 2013). Social commerce incorporates all layers to co-create value among multiple actors, while e-commerce only considers the inner layer (individual) and outer layer (commerce). For example, the main goal of Alibaba (www.alibaba.com) – the world's largest e-commerce company – is commerce and interactions that are basically limited to one-one communications among buyers and sellers. In this context, there are few interactions/conversations among customers as well as communities, if any.
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کلمات کلیدی:
A social commerce investigation of the role of trust in a ... - EconBiz https://www.econbiz.de/...social-commerce-investigation-of-the-role-of-trust...social... A social commerce investigation of the role of trust in a social networking site on purchase intentions. Nick Hajli, Julian Sims, Arash H. Zadeh, Marie-Odile ... Dr Nick Hajli - Swansea University www.swansea.ac.uk › ... › School of Management › Academic Staff Hajli, N., Sims, J., Zadeh, A. & Richard, M. (2017). A social commerce investigation of the role of trust in a social networking site on purchase intentions. Journal ... A social commerce investigation of the role of trust in a ... - DeepDyve https://www.deepdyve.com/.../a-social-commerce-investigation-of-the-role-of-trust-in... Read "A social commerce investigation of the role of trust in a social networking site on purchase intentions, Journal of Business Research" on DeepDyve, the ... A social commerce investigation of the role of trust in a ... - علم سنجی sciexplore.ir/Articles/ArticleDetail/355951 Abstract: Trust is a crucial issue in online shopping environments, but it is more important in social commerce platforms due to the salient role of peer-generated ... An investigation of customers' loyalty to social commerce websites ... ieeexplore.ieee.org/document/7517905/ by H Alhulail - 2015 - Related articles An investigation of customers' loyalty to social commerce websites ... role in extending e-commerce websites with social commerce (S-Commerce) functionality. ... Drawing upon theories of social presence and trust; and the Delone and ... An Investigation of Customers' Loyalty to Social Commerce Websites ieeexplore.ieee.org/iel7/7511913/7517742/07517905.pdf by H Alhulail - 2015 - Related articles Social Commerce, Customer Loyalty, Social Presence, Trust, Information Systems Success, Australia. ... applications that have played a significant role in. [PDF]A Study of Affecting the Purchasing Intention of Social Commerce www.sersc.org/journals/IJSEIA/vol8_no5_2014/8.pdf by LS Jung - 2014 - Cited by 4 - Related articles this research tries to investigate the relationship about in which the characteristic ... Keywords: SNS, Web-Site Usability, Social Commerce, Purchasing Intention ... important role the principles of the usability of the information system which is more ... site tries to be drawn and these try to verify on the relationship with the trust ...
