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عنوان فارسی مقاله:
بازاریابی موبایل برای کودکان: تجزیه و تحلیل محتوا از برنامه های شرکت های مواد غذایی و نوشیدنی
عنوان انگلیسی مقاله:
Mobile marketing to children: a content analysis of food and beverage company apps
سال انتشار : 2016
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کلمات کلیدی:
Mobile marketing to children: a content analysis of food and beverage ... https://www.scholars.northwestern.edu/.../mobile-marketing-to-children-a-content-ana... Dec 1, 2016 - Mobile marketing to children: a content analysis of food and beverage company apps. L. B. Hurwitz, E. D. Morales, H. Montague, A. R. Lauricella, E. Wartella · Communication Studies. Research output: Research - peer-review › Article ... [PDF]Marketing communication techniques aimed at children and teenagers d1e4k3tmal57z3.cloudfront.net/attachments/.../store/.../D3.pdf Interactive advertising formats are formats that are placed on the Internet or that appear on mobile media. The dimension 'integration' relates to whether an advertising format is integrating a commercial message in a program or editorial content. Children and teenagers not only get in contact with advertisements via different ... Building brand dialogue with mobile marketing | Young Consumers ... www.emeraldinsight.com/doi/abs/10.1108/17473610210813600 by A de Kerckhove - 2002 - Cited by 32 - Related articles Abstract: Looks at ways that marketers can use the ubiquitous mobile phone as a channel to the youth market. Emphasises that children use mobiles in different ways from adults: texting, two‐way interaction and entertainment are more important to them, and marketers have to take this into account. Lists guidelines for ...
