دانلود رایگان مقاله لاتین بازاریابی در پایه هرم از سایت الزویر
عنوان فارسی مقاله:
بازاریابی در پایه هرم: دیدگاه برای شاغلین و دانشگاهیان
عنوان انگلیسی مقاله:
Marketing at the base of the pyramid: Perspectives for practitioners and academics
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بخشی از مقاله انگلیسی:
Research paints only part of the picture of marketing in the BoP; another part of the picture is the reality of what efforts BoP marketing practitioners are currently undertaking. In what follows, we provide insight into the practitioner side of marketing in the BoP. To gather these insights, we first conducted a pilot survey online and used the results of this pilot survey to refine our questions. Our final survey included closed answer questions about demographic information followed by a series of closed and open answer questions regarding marketing promotion efforts conducted in the BoP, including chosen mediums, success factors, and challenges faced. The questions encouraged the participants to be as forthcoming as possible to increase the depth and scope of information collected. After finalizing the survey, we collected responses from 17 marketing practitioners active in the BoP. The practitioners surveyed came from a variety of industries and sectors, including for-profit and non-profit organizations (41%), employees in an BUSHOR-1228; No. of Pages 8 Marketing at the base of the pyramid: Perspectives for practitioners and academics 3 internal marketing department (29%), consultants from a for-profit context (18%), or practitioners who specified themselves as ‘other’ (12%). Regardless of the industry they came from, respondents primarily focused on selling products and services directly to consumers, more so than to businesses, governments, or NGOs across a diversity of regions. We acknowledge that this sample is not representative of the population of BoP marketing practitioners worldwide. Nevertheless, this method provided a number of interesting insights, as follows.
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کلمات کلیدی:
Marketing to the Bottom of the Pyramid - +Acumen plusacumen.org/courses/marketing-bop/ Jump start your social enterprise marketing with our framework to understand customers better, avoid common pitfalls, and get your ideas to spread. Tue, Farvardin 22 Marketing to the Bottom of ... Marketing to the Bottom of the Pyramid | Fast Company https://www.fastcompany.com/1687863/marketing-bottom-pyramid Sep 9, 2010 - A third of the world's population earns $2.50 or less a day. This disparity takes my breath away, but there's a flip side to it: That's a market of ... Searches related to Marketing at the base of the pyramid bottom of the pyramid marketing examples bottom of the pyramid marketing ppt marketing to the bottom of the pyramid case study bottom of the pyramid products bottom of pyramid companies bottom of the pyramid book bottom of the pyramid business c k prahalad bottom of the pyramid pdf
