دانلود رایگان مقاله لاتین ایدئولوژی اخلاقی از سایت الزویر
عنوان فارسی مقاله:
تأثیر ایدئولوژی های اخلاقی و ادراکات CSR بر رفتار مصرف کننده
عنوان انگلیسی مقاله:
Effects of ethical ideologies and perceptions of CSR on consumer behavior
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
3. Method
3.1. Participants A field study in Vietnam tests the proposed model. The participants are male and female Vietnamese citizens aged 18 years and above. Respondents come mainly from Hanoi and Ho Chi Minh City, the two biggest and most vibrant cities in Vietnam, where consumers have the widest range of choices for consumption. Table 1 summarizes the demographic profile of the respondents. 3.2. Procedure The respondents receive the questionnaire via the internet because of the geographical distance between the researchers and target populations. The choice of Google Document application as host for the survey owes to its interactivity and user-friendliness. The survey takes each respondent around 15 min. Of the approximately 450 invitations asking for participation in the survey, 319 people respond, for a response rate of 63.8%. Largely because of the online survey method, the sample represents younger Vietnamese consumers. The study controls for the full completion of the survey by marking all questions as required, and removing three unusable responses in which the respondents do not name a specific company involved in CSR activities, which might affect their answers throughout the rest of the survey. Eventually, the study collects 316 usable responses. 3.3. Measurement The data collection instrument comprises a structured questionnaire, with scales adapted from the literature. The items to measure idealism come from Forsyth (1980) and Leonidou et al. (2013), whereas items for egoism come from Leonidou et al. (2013) and Reidenbach and Robin (1988). A 20-item scale from Carroll (1991) and Swaen and Chumpitaz (2008) measures perceived CSR. The product evaluation measure consists of items obtained from Brown and Dacin (1997); Ismail, Panni, and Talukder (2006); Kunkel and Berry (1968); Swaen and Chumpitaz (2008); and Walsh and Beatty (2007). Further, measurement of all constructs draws on 7-point Likert scales (1 = strongly disagree and 7 = strongly agree). The study uses back-translation of the original questionnaire in English into Vietnamese to ensure accuracy. Pilot testing across 20 random respondents helps to identify and eliminate potential problems. Based on the feedback, a few questions fall out of the questionnaire to increase efficiency and understandability, avoiding the use of terminologies that may cause confusion for respondents.
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کلمات کلیدی:
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