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عنوان فارسی مقاله:
دلیل اهمیت ارزش ها- چگونه متخصصان روابط عمومی می توانند بر نظریه پایه های اخلاقی تمرکز کنند
عنوان انگلیسی مقاله:
Why values matter – how public relations professionals can draw on moral foundations theory
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
4. Applying moral foundations theory to communications
Moral foundations theory provides a lens through which to analyze perceptions research and a framework to structure and organize communications and messaging Created by a group of social and cultural psychologists, moral foundations theory looks at how we arrive at our moral attitudes. Echoing research on the role ofthe nonconscious and implicitfactors in decision-making, moral foundations theory is based on the premise that our instinctual reaction to issues and debates is hugely impactful, and how we intuitively feel about a topic matters more than how we may post-rationalize a stance. Making the connection to deep-seated values is then the key to opinion and behavior change. Moral foundation theory claims there is an innate, “learned before experience,” script of morality. Our evolutionary development drafted this script based on common evolutionary problems all humans have faced. Jonathan Haidt has outlined this initial draft’s taxonomy of moral foundations, which function in a similar way to “taste buds on our tongues;” they create an array of different moral practices depending on the combination, but the base components are the same. Haidt’s research suggests six foundations: fairness, care, authority, sanctity, freedom and loyalty. Importantly, each foundation has a positive and negative side, to help explain adverse reactions to issues. However, recognizing individual agency and cultural influences, Haidt argues that institutions, cultures, and individuals modify some of the script, creating the plethora of moral practices and beliefs in the world. Using the analogy of an audio equalizer, Haidt sees the moral mind as representing a series of slider switches, with each switch representing a different foundation. Each culture or group emphasizes certain switches, dialing some up, and others down. A preliminary study showed that world region, in this case the East versus the West, aligned with traditional moral views of each cultural region: Eastern cultures have slightly higher loyalty and sanctity concerns compared to Western cultures (Graham 2011). Additionally,the theory can explain external differences in moral practices for the same foundation. For example, in India bowing your head shows respect for authority, while in many parts of the southern United States using someone’s last name or title shows respect for authority. Regardless of the different culturally learned acts, the base foundation and script remains the same.
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کلمات کلیدی:
Home | moralfoundations.org moralfoundations.org/ Jan 30, 2016 - Moral Foundations Theory was created by a group of social and ... It underlies the widespread idea that the body is a temple which can be ... Why values matter – how public relations professionals can draw on ... https://www.infona.pl/.../bwmeta1.element.elsevier-80765df0-83e8-3e68-82ef-9b59687... by G Trayner - 2017 - Related articles Coming out of psychology, moral foundations theory, with its focus on how ... paper will explain why corporate public relations practitioners need to draw on the ... Moral foundations theory - Wikipedia https://en.wikipedia.org/wiki/Moral_foundations_theory Moral foundations theory is a social psychological theory intended to explain the origins of and ... They wrote that each module could "provide little more than flashes of affect when certain patterns ... individualistic, and most likely to draw a distinction between harm-inflicting violations of morality and violations of convention. Organizational Wrongdoing: Key Perspectives and New Directions https://books.google.com/books?isbn=1107117712 Donald Palmer, Royston Greenwood, Kristin Smith-Crowe - 2016 - Business & Economics 2009; Haidt and Graham 2007) developed the Moral Foundations Theory, which ... Political liberals who over-disidentify with their organizations may not draw on this loyalty ... As we have noted, conflicts can occur between identities (e.g., family vs. ... within them (e.g., common good versus market values in professionals).
