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عنوان فارسی مقاله:
افزایش انگیزش کار در محیط کار: درس های قابل انتقال از آموزش و پرورش
عنوان انگلیسی مقاله:
Enhancing workplace motivation through gamification: Transferrable lessons from pedagogy
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Motivation in gameplay and work
2.1. Intrinsic and extrinsic motivation Hamari and Koivisto (2015) explain gamification as the use of technologies to simulate game characteristics with the potential to motivate ‘players’. Motivation exists when a person is energised or moved to perform a task or behave in a particular way (Ryan & Deci, 2000). Motivation can vary in its level, intensity, or orientation. Motivation theories including early need theories (Herzberg, Mausner, & Snyderman, 1959; Maslow, 1943; McClelland, 1961), more contemporary theories such as Expectancy theory (Vroom, 1964), FoureDrives theory (Lawrence & Nohria, 2002), Equity theory (Adams, 1963), and many other theories and models (e.g. Goal Setting theory, Locke & Latham, 2002; Self-Determination theory, Ryan & Deci, 2000) will be familiar to scholars in the area. In some respects, these theories have competing and overlapping dimensions that may or may not apply in different circumstances. However, a basic and important distinction in any setting involves differentiating between intrinsic and extrinsic motivation. Intrinsic motivation occurs when a task is inherently interesting or enjoyable, whereas extrinsic motivation occurs when performing the task is a means to attain a desirable outcome (Ryan & Deci, 2000). Extrinsic motivators, by their nature, tend to be effective only until the desirable outcome has been achieved. For example, if a person is motivated to work hard at a particular task by the expectation of a promotion, as soon as that promotion has been achieved, there is no longer the motivation to work hard. On the other hand an intrinsic motivator e such as inherent interest in an activity e will continue to motivate a worker to work hard indefinitely. In terms of gamification, this presents two avenues for motivational influence, as players can be awarded an extrinsic prize or benefit, or can satisfy an intrinsic want or need e such as the desire to succeed e as a result of game elements. Intrinsic motivators tend to be a function of the design of the job, and the values or interests of the worker, whereas extrinsic motivators tend to have little to do with job design. Engaging intrinsic motivation has benefits to the work setting because these motivators are more stable over time and require less management intervention, whereas extrinsic motivators require closer management scrutiny as affective motivational content escalates over time (Stock, Oliveira, & von Hippel, 2015). This appears in relation to salary increases; while the promise of a salary increase may be a motivator, the reality of a pay rise rarely is, as the worker adjusts their expectations and quickly sees their new salary as the norm.
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کلمات کلیدی:
Gamification to Increase Employee Motivation and Engagement ... https://rapidbi.com › Management May 6, 2015 - A look at how use Gamification to Increase Employee Motivation and ... Examples of Using Gamification to Engage and Motivate Employees. Model of Employees Motivation Through Gamification of Information ... www.mla.vgtu.lt › Home › Vol 7, No 2 (2015) › Kostecka Translate this page by J Kostecka - 2015 - Cited by 1 - Related articles May 28, 2015 - In this article the problem of motivation of employees, who are working with information system and whose work environment is full of ... Motivate Employees and Customers with Gamification - Wharton@Work executiveeducation.wharton.upenn.edu/thought-leadership/...at.../using-gamification Explore new ways to motivate employees and customers using techniques from game designers. ... Using Gamification to Boost Performance and Productivity. How Gamification Motivates the Masses - Forbes www.forbes.com/sites/gartnergroup/2014/.../how-gamification-motivates-the-masses/ Apr 10, 2014 - By Brian Burke Gartner, Inc. What's new about gamification? ... have been using this approach to motivate people for a half century, [...] ... weight and exercise, and it supports 50 million users with approximately 75 employees. Gamification: Using play to motivate employees and engage - PCWorld www.pcworld.com/.../gamification-using-play-to-motivate-employees-and-engage-cu... Aug 28, 2013 - Turning business goals into games, with points and prizes, can boost results—if you do it right.
