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عنوان فارسی مقاله:
مفهوم سازی اعتبار کشور از عناصر لوکس
عنوان انگلیسی مقاله:
Conceptualizing country-of-ingredient authenticity of luxury brands
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
3. Method and analysis
An experimental fixed-factor 2 × 2 × 2 between subjects factorial research design was developed. The three research components were two brand images (Prada and Touché), two types of ingredient authenticity (raw materials and artisan skills) and two levels of COO images (Italy and India/Peru). The decision to use luxury branded apparel is based on three precepts. Firstly, the branded products involved portray the very important components of artisan skills and raw material craftsmanship. For instance, India produces the unique and rare skill of Chikan embroidery (dress), while in Peru Alpaca wool is harvested to make high quality sweaters. Secondly, the branded products allow for an in-depth comparison between high and low COO images as part of the ingredient branding concept. In this case, India and Peru are position as low COO image, while Italy is position as a high COO image. Thirdly, the brand “Prada” is a real luxury brand and is of relative interest to the subject pool used, thus contributing to the ecological validity within the research framework. Furthermore, the fictitious brand “Touché” acts as a control for brand effects in determining whether consumer's need for ingredient authenticity is triggered due to a well-known brand name or the specific ingredient branding, regardless of the brand image or effects. 3.1. Data collection Data were collected using a mall intercept method in downtown Perth, Western Australia. Trained interviewers were given instructions to approach every 5th shopper to cross a designated spot to participate in a self-administered questionnaire. The survey instrument was developed using established scales such as consumer's need for ingredient authenticity (10-item scale by Napoli et al., 2012), consumer judgment towards branded products (a 6-item scale by Wood & Darling, 1993), consumer willingness to buy (a 6-item scale by Bower & Landreth, 2001), consumer willingness to recommend (a 3-item scale by Maxham & Netemeyer, 2003) and brand attachment (a 4-item scale by Park, MacInnis, Priester, Eisingerich, & Lacobucci, 2010). All items are measured on a seven-point Likert scale with 1 representing “strongly disagree” and 7 representing “strongly agree”.
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کلمات کلیدی:
Conceptualizing country-of-ingredient authenticity of luxury brands www.sciencedirect.com/science/article/pii/S0148296316304301 by I Cheah - 2016 - Cited by 1 - Related articles The research investigates the influence of country-of-ingredient authenticity towards product judgement and ultimately how the construct influences the willingness to buy and recommend luxury branded products. ... Sustainable and ethical practices also positively improve product ... [PDF]Conceptualizing 'Country of Ingredient Authenticity' of Luxury Brands ... www.anzmac.org/conference_archive/2012/papers/342ANZMACFINAL.pdf by Z Zainol - Cited by 1 - Related articles Conceptualizing 'Country of Ingredient Authenticity' of Luxury Brands. Zahirah Zainol *, Curtin University, zahirah.zainol@curtin.edu.au. Professor Ian Phau ... Conceptualizing Country-of-Ingredient Authenticity of Luxury Brands https://espace.curtin.edu.au/handle/20.500.11937/16086 by I Cheah - 2016 - Cited by 1 - Related articles The research investigates the influence of country-of-ingredient authenticity towards product judgement and ultimately how the construct influences the ... Conceptualizing 'Country-of-Ingredient-Authenticity' for Luxury Brands https://espace.curtin.edu.au/handle/20.500.11937/558 by SNZB Zainol - 2015 - Cited by 1 - Related articles The study investigates the influence of “consumers' need for ingredient authenticity” towards product and brand evaluations and purchase intentions of luxury ... Conceptualizing country-of-ingredient authenticity of luxury brands https://www.researchgate.net/.../304491779_Conceptualizing_country-of-ingredient_aut... The research investigates the influence of country-of-ingredient authenticity towards product judgement and ultimately how the construct influences the ... CONCEPTUALIZING 'COUNTRY-OF-INGREDIENT-AUTHENTICITY' https://www.researchgate.net/.../278304697_CONCEPTUALIZING_'COUNTRY-OF-IN... Contact 3 of the authors on ResearchGate · CONCEPTUALIZING 'COUNTRY-OF-INGREDIENT-AUTHENTICITY' OF LUXURY BRANDS. Conceptualizing country-of-ingredient authenticity of luxury brands ... https://www.econbiz.de/...of-ingredient-authenticity-of-luxury-brands.../10011597517 Conceptualizing country-of-ingredient authenticity of luxury brands. Isaac Cheah, Zahirah Zainol, Ian Phau. Year of publication: December 2016. Authors: Cheah ...
