دانلود رایگان مقاله لاتین استفاده از گروپون برای کسب و کار تجارت بهداشت از سایت الزویر
عنوان فارسی مقاله:
استفاده از گروپون برای کسب و کار تجارت بهداشت و سلامتی
عنوان انگلیسی مقاله:
Using Groupon for health and wellness businesses
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بخشی از انگلیسی مقاله:
Social shopping brings buyers and sellers together via e-commerce, whereby shoppers’social networking facilitates shopping activity. Social shopping attempts to use web technologies to mimic the social interactions that take place in physical malls and stores. Social shopping intermediaries can largely be divided into two categories: (1) group shopping sites and (2) social shopping marketplaces. Group shopping sites gather individual consumers together to purchase products and services from merchants at discounted prices. Group shopping sites represent client merchants for commissions and promote daily deals to consumers. Social shopping marketplaces bring merchants and consumers together to facilitate transactions, and deals are made between merchants and shoppers. The social shopping marketplace functions like a shopping mall where multiple merchants and shoppers interact with each other via the marketplace platform. Social shopping intermediaries allow merchants to utilize Internet technologies and localized online advertisements in ways merchants were previously unable (Lee & Lee, 2012). The market potential of social shopping is augmented by social networking sites (e.g., Facebook, Twitter)–—which allow merchants to quickly reach a large pool of potential shoppers–—and various merchant review sites (e.g., Yelp, TripAdvisor). Groupon is a leader among social shopping intermediaries in the United States. Groupon’s value proposition to merchants is based on the assumption that by offering daily deals to its vast audience, merchants can cultivate loyal customers. As of September 30, 2015, 48.6 million customers had purchased a daily deal in the preceding 12 months; revenue was $3.2 billion in 2014, 57.2% of which was generated in North America. The vast majority of Groupon merchants are small businesses. According to Groupon, more than 950,000 merchants have offered Groupon deals, and 650,000 Groupon merchants are small businesses (www. groupon.com).
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کلمات کلیدی:
Groupon/Daily-Deal Survival Tips For Wellness Businesses www.radialgroup.com › Home › Articles › Email Marketing Nov 1, 2010 - Do's and don'ts for health clubs, yoga studios and wellness centers who want to use Groupon daily-deal style marketing to get new clients. Using Groupon for Customer Acquisition | OPEN Forum www.americanexpress.com/us/small-business/openforum/.../how-it-works-groupon/ Feb 7, 2012 - Researchers who study the business of daily deals have found that Groupon deals pay off for merchants in the health and wellness industry, ... Sales Account Executive - Health, Beauty, and Wellness | Built In ... www.builtinchicago.org/job/sales-account-executive-health-beauty-and-wellness You will also work with a health, beauty, and wellness Merchant ... closing health, beauty, and wellness merchants who have not done business with Groupon. Handbook of Research on Adult and Community Health Education: Tools, ... https://books.google.com/books?isbn=1466662611 Wang, Victor C. X. - 2014 - Medical of the literature on costs and savings associated with workplace wellness ... in the NGBH survey (Towers Watson/National Business Groupon Health, 2013 ...
