دانلود رایگان مقاله لاتین استفاده از نقشه های شناختی در مقایسه با مارکتینگ میکس از سایت الزویر
عنوان فارسی مقاله:
استفاده از نقشه های شناختی در مقایسه با آمیزه بازاریابی حمل و نقل مسافری راه آهن
عنوان انگلیسی مقاله:
The Usage of Cognitive Maps in the Comparison of Marketing Mix of Railway Passenger Transport
سال انتشار : 2017
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بخشی از مقاله انگلیسی:
2. Marketing mix in passenger transportation
The instruments of marketing mix has already been defined in the 20th century are nowadays insufficient for a successful management of companies. This is especially true for service companies − transport companies, which to some extent is caused by the specific nature and characteristics of transport services. Transport services are specific especially because of the particular inseparability, intangibility, immateriality, versatility and transience. It is therefore necessary for transport companies to extend the basic marketing mix instruments to the 7 elements, the socalled “7P”: Product, Price, Place, Promotion, People, Physical Evidence and Process [4]. Cognitive maps have a very useful feature − the structure can be extended at any time, without having to be start from the beginning. It is sufficient to add new marketing instruments and expand the matrix of links. 2.1. Product The data in Table 1 indicate that currently on the market of transport services in passenger transportation the more connections a carrier provides, the less services are offered in these connections.
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کلمات کلیدی:
Marketing Mix Of Indian Railways - Indian Railways ... - Marketing91 https://www.marketing91.com › Marketing mix articles Feb 14, 2017 - Here is the Marketing mix of Indian Railways & as the name suggests it deals in railways and is associated with logistics and transportation industry. ... annually with help of 12,617 passenger and 7,421 freight trains per day. Managing Transport Operations - Page 294 - Google Books Result https://books.google.com/books?isbn=0749439289 Edmund J. Gubbins - 2003 - Transportation objectives corporate planning 104-05 Department of Transport 16 individual ... 47-48 passenger transport, function of 6-8 'people' element of marketing mix 113 ... Regulator office 193 'railheading' 255 Railway Inspectorate 163 railways 11, ... Searches related to Marketing Mix of Railway Passenger Transport marketing mix of railway service 7 p's of marketing in indian railways railway marketing plan marketing mix of indian railways market segmentation of indian railways marketing mix of transportation services 7ps of transport industry transportation market segments
