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عنوان فارسی مقاله:
مفهوم استراتژی سرمایه گذاری، اندازه گیری، و اعتبار: مجتمع تعامل با صاحبان سهام در معماری استراتژیک شرکت
عنوان انگلیسی مقاله:
Enterprise strategy concept, measurement, and validation: Integrating stakeholder engagement into the firm's strategic architecture
سال انتشار : 2015
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بخشی از مقاله انگلیسی:
2. Definition and dimensions of ES
ES suggests that firms secure their long-term survival and prosperity by approaching each stakeholder group with wisdom and care (Freeman, Harrison, Wicks, Parmar, & de Colle, 2010). It reflects top managers' ultimate strategic intent regarding converging stakeholder interests, and helps to determine corporate goals and strategies (Freeman, 2004). ES also reflects “the firm's attempt to match its ‘values’ to the ‘values’ of its stakeholders,” and shows “how a firm attempts to add value to its environment in order to legitimize its existence and ensure its future” (Meznar, Chrisman, & Carroll, 1991, p. 53). Conceptual work suggests that ES contains two dimensions: scope and type. ES scope refers to the range of stakeholders the organization attempts to serve simultaneously (Meznar et al., 1991). In other words, ES scope is a continuum that ranges from “narrow” to “broad.” A firm that focuses on only a small subset of stakeholders, such as its owners, has a narrow ES. A firm that attempts to serve a larger variety of stakeholders operates with a broad ES.
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کلمات کلیدی:
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