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عنوان فارسی مقاله:
استراتژی های انحصاری و ظهور بازارهای موفق در اینترنت
عنوان انگلیسی مقاله:
Exclusionary strategies and the rise of winner-takes-it-all markets on the Internet
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
5. Strategic investment in digital markets: stylized facts
In practice, the identification of exclusionary behavior is one of the most difficult issues in competition policy, as more often than not exclusionary practices cannot be easily distinguished from competitive actions that benefit consumers (Motta, 2004). This applies both to predatory pricing as well as to preemptive investment. However, anecdotic evidence suggests that dominant Internet firms acquire promising firms before they become a threat (Economist, 2012). In an abstract sense, acquiring promising firms with attractive complementing product offerings can be viewed as investing in strategic assets, potentially foreclosing market entry (Van Gorp & Batura, 2015). Google's and Facebook's business policies might be a case in point. Amazon, on the other hand, has predominantly relied on organic growth, reinvesting its substantial cash flows to continuously extend its market leadership. 5.1. Google Since its launch in 1998, Google has acquired more than 180 companies, with its largest acquisition being Motorola for US$12.5 billion (D’Onfro, 2015). Other major acquisitions were smart thermostat and smoke detector maker NestLabs, extending Google's presence in consumer homes, DoubleClick, further strengthening Google's position in online advertising, and YouTube, today the second biggest search engine in the world (behind Google itself). By acquiring DoubleClick, Google gained access to DoubleClick's advertisement software and, more importantly, its relationships with Web publishers,advertisers and advertising agencies. Further on, it prevented Microsoft, a rival bidder, from gaining access to the online advertising business. According to industry observers “keeping Microsoft away from DoubleClick was worth billions to Google” (Story & Helft, 2007). In its most active years Google acquired, on average, more than one company per week (Rusli, 2011). Many Google products originated as services provided by companies that Google acquired. Further lowering the hurdles to acquiring companies is seen as one of the motives of Google's decision to create its new umbrella organization Alphabet (Reeves, 2015).
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کلمات کلیدی:
Is the internet a winner-takes-all market? - Quora https://www.quora.com/Is-the-internet-a-winner-takes-all-market I think the Internet is like one massive hyperwalmart with zillions of amazing products and services , being thronged by billions of consumers BUT with no signs to tell ... Why Winner-Takes-All Thinking Doesn't Apply to the Platform Economy https://hbr.org/2016/05/why-winner-takes-all-thinking-doesnt-apply-to-silicon-valley May 4, 2016 - Why Winner-Takes-All Thinking Doesn't Apply to the Platform Economy ... It works like this: a company quickly enters a new market and attracts ... shows that the winner-takes-all theory doesn't describe most internet platforms. “Winner Takes All” Monopolies and Media – Mike Berkley – Medium https://medium.com/.../winner-takes-all-monopolies-and-media-1c908fe57f74 Mar 3, 2017 - Some market leaders have become WINNER-TAKE-ALL ... Effects* on media markets, especially legacy media as it transitions to the Internet: ... Searches related to winner-takes-it-all markets on the Internet winner take all market examples winner takes all meaning winner takes all song winner takes most winner take all platform examples always a share market why a winner takes all thinking doesnt apply to the platform economy winner takes all lyrics
