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عنوان فارسی مقاله:
راهبرد های بازاریابی اجتماعی جهت انتقال انرژی تجدید پذیر
عنوان انگلیسی مقاله:
Social marketing strategies for renewable energy transitions
سال انتشار : 2017
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بخشی از مقاله انگلیسی:
2. Methods
2.1. Research instrument and variable selection A questionnaire was developed as part of a larger project on transitioning to renewable energy. Questionnaires have become a well-established and valid research instrument in the energy conservation literature (see Thøgersen and Grønhøj, 2010). Furthermore, Australian consumers are well acquainted with this approach since information about their domestic household is required by the government (e.g. the Census). Questions were based on key themes in the literature and included questions drawn from previously validated instruments. Respondents were asked about electricity usage and attitudes towards renewable energy in a variety of forms including dichotomous scales (i.e., yes or no), five-point Likert scales (e.g. 1 = not at all important to 5 = very important), ranking scale (e.g. 1 = most important to 6 = least important), and tick-the-box options (for demographic data only). The literature (e.g., Attari, DeKay, Davidson & De Bruin, 2010; New Environmental Paradigm scale by Dunlap and Van Liere, 1978) informed some questionnaire items while the authors constructed others. For this study in particular, variables relating to acceptance, consumers’ energy consumption behaviour, attitudes towards climate change and government preferences were of importance and are further explained below.2.1.1. Acceptance of renewable energy and energy consumption behaviour measures Acceptance of renewable energy and alternative energy sources was captured in a 12 item scale, using a five-point Likert scale (e.g. 1 = strongly oppose and 5 = strongly support). We regarded acceptance of renewable energy as an attitude towards renewable energy, with some degree of support, or lack of support, for an increase in its supply and use. The structure of the question allowed for comparison across the different types of energy sources, including fossil fuels. The question also assessed support for technologies used to store electricity. Brief explanations of the technologies were given since the research dealt with complex issues and we wished to avoid posing questions that would confuse or frustrate respondents. Previous studies on public attitudes towards energy (Stoutenborough et al., 2015) informed this question, along with industry and government reports.
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کلمات کلیدی:
10 techniques for marketing your renewable energy business - YouGen www.yougen.co.uk/.../10+techniques+for+marketing+your+renewable+energy+busin... Aug 20, 2012 - ... advertising. However, there are lots of other ways of getting your renewable en. ... Social media. There's a ... While not exactly a marketing technique in itself, asking for should be a key part of everyone's marketing strategy. Renewable Energy – Why Digital Marketing Should be THE Primary ... https://www.linkedin.com/.../renewable-energy-why-digital-marketing-should-primar... Jul 27, 2016 - Renewable Energy – Why Digital Marketing Should be THE Primary .... You can even Integrate Paid Social in Your Content Marketing Strategy. MARKETING RENEWABLE ENERGY IN ... - Springer Link https://link.springer.com/content/pdf/10.1007/978-3-319-24184-5_135.pdf by P Reyes-Mercado - 2016 - Related articles achieve the economic, social and environmental benefits of sustainable development. ... address the factors that influence the marketing of renewable energy ... Some prospective studies advance feasible strategies to reach cleaner and safer ...
