دانلود رایگان مقاله لاتین استاندارد کیفیت فعالیت صادراتی از سایت الزویر


عنوان فارسی مقاله:

استانداردهای کیفیت و فعالیت های صادراتی: آیا اندازه شرکت و مقصد بازار مهم است؟


عنوان انگلیسی مقاله:

Quality standards and export activities: Do firm size and market destination matter?


سال انتشار : 2016



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بخشی از مقاله انگلیسی:


2. Research background and hypotheses 

2.1. Quality standards and export activities In the export market there are information imperfections about quality that cause consumers to practice discrimination against imports from certain countries or organizations (Kumar Das & Bandyopadhyay, 2003). This information asymmetry about quality attributes is generally more important when agents evolve in different institutional environments (distinguished on geographical, cultural and linguistic bases) (King, Lenox, & Terlaak, 2005) or when the quality level of firms stays unobservable for customers. The initial introduction of quality standards aims at harmonizing diverse regulatory environments by creating uniform standards and by sharing product safety regulations (Anderson, Daly, & Johnson, 1999). Furthermore, policy-makers have used the ISO 9000 standard to define minimum quality standards in situations where the probability of market failure has made regulatory intervention appropriate (Anderson et al., 1999). From a signaling perspective, quality standards can provide information on the general capability of a firm to meet the quality expectations of customers and thus make unobservable characteristics more public (Pekovic, 2010; Grolleau, Mzoughi, & Pekovic, 2007; Spence, 1973). Since buyers face high transaction costs in identifying quality exporters, quality standards could help to reduce information costs and thereby make it easier to conclude transactions or to establish inter-firm buyer–seller relationships (Volpe Martincus et al., 2010; Potoski & Prakash, 2009; Clougherty & Grajek, 2008; Terlaak & King, 2006). Therefore, internationally recognized certification such as the ISO 9000 standard may play a strong role in signaling unobservable characteristics and generating customer trust (Pekovic, 2010). In other words, as indicated by Withers and Ebrahimpour (2000) ISO 9000 certification has positive impacts on the dimensions of quality from which a firm improves its ‘public signals’. In addition, quality standards can alleviate problems of information asymmetries due to its commonlanguage and conflict-setting properties (Spickernell, 1986; Clougherty & Grajek, 2008; Terlaak & King, 2006; Guler, Guillen, & Macpherson, 2002). Moreover, several papers confirm empirically the positive relationship between quality standards and firm export activities. For instance, using a unique firm-level dataset for Argentina over the period 1998–2006, Volpe Martincus et al. (2010) find that ISO 9000 certification is associated with increased exports along the extensive margin — primarily in terms of destination countries. Based on analyses of a panel of 140 countries from 1994 to 2004, Potoski and Prakash (2009)find that ISO 9000 certification levels are associated with increases in countries' bilateral exports, particularly developing countries' exports. Additionally, the literature argues that there may be significant efficiency gains in the form of reduced trade costs from operating within an established system of standards (e.g., Raballand & Aldaz-Carroll, 2007). We therefore expect that quality standards will have positive impact on French firm export activities.



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