دانلود رایگان مقاله لاتین ارزش آفرینی نوآوری فن آوری کسب و کار از سایت الزویر
عنوان فارسی مقاله:
VCW-دور ارزش آفرینی: نوآوری، فن آوری، کسب و کار و جامعه
عنوان انگلیسی مقاله:
VCW—Value Creation Wheel: Innovation, technology, business, and society
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
3. DIANA theoretical framework: practice converted into theory
Nothing is as theoretical as a good practice, and practice is very useful to feed theory and vice-versa (Charmaz, 2014; Eisenhardt, 1989; Van de Ven, 1989). This article results from an observation of numerous unsuccessful and successful cases over the last two decades and an indepth analysis of the literature (Charmaz, 2014). Various theoretical rationales provide the foundations for DIANA (Fig. 1). This article presents the VCW steps sequentially below, but implementation need not be sequential, because like animal and plant species, companies and society need to constantly adapt to unexpected changes and numerous (un)- identified opportunities. First, the VCW can help to select from among a variety of complex options, dealing with the paradox of choice. Teams and people require tools with systematized paths. Empirical evidence demonstrates that the variety of choice can be daunting and demotivating, and might create tensions at the personal level (Iyengar & Lepper, 2000). Similarly, the lack of tools to deal with the variety of choice can create divisions, a wide range of tensions (Schwartz, 2004), and may ultimately prove harmful to organizations, individuals, and society. Second, the VCW can help rethink the traditional approach to decision-making and problem-solving, namely by helping to overcome several limitations of the traditional use of brainstorming, such as frequent judgment, fear of judgment, and that talkative participants tend to dominate the sessions (McCaffrey & Pearson, 2015). Additionally, this “flexible stage-gate” framework allows managing the rigidity- flexibility paradox, isolating and at the same time integrating each of the several steps. The VCW helps to mold innovation into internal and external constraints (Christensen, 2013). VCW presents a dynamic approach that helps to generate and select ideas, move from an abstract challenge to a focused value proposition with a clear unique selling point (USP), and generate customized business models. In the presence of numerous possibilities to operationalize ideas, the VCW can help decision makers to involve everybody, from people playing the angel's to the devil's advocate, from techies to laggards; thereby deciding among a variety of complex options to increase value. Teams can align in terms of cognitive conflict, can avoid affective conflict, and consequently select the solution(s) with the greatest potential for success.
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