دانلود رایگان مقاله لاتین ارتباطا در هویت سازمانی از سایت الزویر
عنوان فارسی مقاله:
دیدگاه های جدید در ارتباطات تغییر در هویت سازمانی
عنوان انگلیسی مقاله:
New perspectives on communication of change in corporate identity
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
Project B3 (Bosch Brand-Building)
Bosch hired J Walter Thomson (JWT), which was the worldwide agency for the Bosch Group, for creative services; Mindshare for media planning; and Corporate Voice Weber Shandwick for public relations. The agencies were provided a common brief to align the brand architecture of Bosch in India with Bosch worldwide by applying global communication templates of Bosch in the Indian context. The target audiences were identified as employees, customers, media, and opinion leaders. The customers were classified as OEMs and the aftermarket. Original equipment manufacturers included manufacturers of cars, trucks, buses, tractors, twowheelers, and three-wheelers. The aftermarket included wholesalers and retailers, mechanics, fleet owners, truck drivers, tractor owners, and farmers (diesel pump owners). Opinion leaders included government officials, trade associations, and industry bodies, who influenced policy-making. A two-phased brand migration was envisaged. While the first phase (August 2004–December 2005) was the “Power of we”, which recognised the respective strengths of MICO and Bosch through dual branding and treated them at par, the second phase (January 2006–February 2008) was brand migration from MICO to Bosch that signified unified branding of Bosch worldwide.
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کلمات کلیدی:
Perspectives on Communication, Organization, and Culture (June 1-4 ... www.cbs.dk/en/node/349619 Across the social and political sciences and beyond, communication is often understood as a simple sender-receiver model, i.e. something that merely conveys, Communication as ...: Perspectives on Theory: 9781412906586 ... https://www.amazon.com/Communication-as-Perspectives-Gregory.../141290658X "Communication as… is an excellent way to introduce students to various perspectives in the discipline. It makes the point that there is no right or wrong way to ... Communication as ...: Perspectives on Theory - Google Books https://books.google.com › Language Arts & Disciplines › Communication Studies Communication As... is a collection of 27 essays by leading thinkers in the field of communication theory. Each author in the volume has chosen a particular ... Different perspectives on communication quality and emotional ... - NCBI https://www.ncbi.nlm.nih.gov/pubmed/22261005 by H Fagerlind - 2012 - Cited by 14 - Related articles Patient Educ Couns. 2012 Jul;88(1):16-22. doi: 10.1016/j.pec.2011.12.002. Epub 2012 Jan 18. Different perspectives on communication quality and emotional ... Special Topics: Perspectives on Communication Research (not ... faculty.ithaca.edu:83/djohnson/commrsch/ See documents section for course syllabus and APAquick guide. Different Perspective On Organizational Communication - SlideShare https://www.slideshare.net/.../different-perspective-on-organizational-communication May 15, 2012 - DIFFERENT PERSPECTIVE ON ORGANIZATIONAL COMMUNICATION • Sytems Perspective• Cultural Studies• Critical Approach• Postmodern ... Searches related to perspectives on communication four perspectives of communication communication perspective definition 3 perspectives of communication communication perspective examples perspectives in communication pdf communication perspectives chapter 1 communication perspectives theory visual perception in communication
