دانلود رایگان مقاله لاتین ارتباطات در زمان بحران از سایت الزویر
عنوان فارسی مقاله:
ارزش ارتباطات در زمان بحران: بینش از تحقیقات ارتباطات استراتژیک
عنوان انگلیسی مقاله:
The value of communication during a crisis: Insights from strategic communication research
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بخشی از مقاله انگلیسی :
Crisis response strategies represent the words and actions managers employ in dealing with crises (Coombs, 2007). We can view crisis response strategies as the options crisis managers have available to them when responding to a crisis. The strength of the strategic communication approach to crisis communication is the explication of crisis response strategies. Crisis response strategies are only part ofthe largerfabric of crisis communication. Broadly, there are two strategies for crisis communication: (1) managing information and (2) managing meaning. Managing information involves the collection and dissemination of crisis-related information. Managing meaning involves efforts to influence how people perceive the crisis and/or the organization involved in the crisis (Coombs, 2010). Crisis response strategies are primarily about managing meaning. Hence, the discussion of crisis response strategies must consider the effects the crisis response strategies are intended to have upon stakeholder perceptions of the crisis situation. Crisis response strategies can be divided into three categories: instructing information, adjusting information, and reputation repair.
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کلمات کلیدی:
[PDF]ROLE OF COMMUNICATION IN CRISIS MANAGEMENT conference.dresmara.ro/conferences/2008/10_Lesenciuc_Adrian.pdf by CAA LESENCIUC - Cited by 3 - Related articles communication strategy in crisis situations. An efficient ... necessarily affect the organization's principles and fundamental values. The. Pauchant .... of a latent crisis [9]. In M.B. Meng – Brad E. Hainsworth taxonomy [10], during the first stage. Crisis Management and Communications (Updated September 2014 ... www.instituteforpr.org › Research Library › Crisis Management Sep 23, 2014 - During the crisis, managers used the Intranet to clarify the company's ... Stealing thunder demonstrates the value of crisis communication timing ... Effective Employee Communication in Times of Crisis - Disaster ... www.disaster-resource.com/articles/04p_124.shtml Companies that underestimate the importance of effective employee communication during such a time often suffer significant economic damage as the result of, ... THE ROLE OF COMMUNICATION IN CRISIS MANAGEMENT (AN ... www.academia.edu/.../THE_ROLE_OF_COMMUNICATION_IN_CRISIS_MANAGE... Having a crisis web site is a best practice for using an Internet during a crisis. The site ... The communication value of an Intranet site is increased when used in ...
