دانلود رایگان مقاله لاتین ارتباطات بازاریابی سیار از سایت الزویر
عنوان فارسی مقاله:
لوگو های متحرک در ارتباطات بازاریابی سیار: نقش آگهی ها و مسیرهای حرکت لوگو
عنوان انگلیسی مقاله:
Animated logos in mobile marketing communications: The roles of logo movement directions and trajectories
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
4. Directionality and metaphorical perceptions
4.1. Vertical movements Individuals' perception of things often derives from their direction. Popular expressions such as “feel up”, “come down to earth”, etc. highlight the circumstance(s) to which people tend to associate positive and negative meanings according to direction(s). The association of directions to judgment is well-established, since it is widely diffused in different fields. When describing ethics, a moral person may be described as “high-minded”, in contrast to an immoral one who may be defined as “underhanded”; when talking about power, a powerful person in a company is a “higher-up”. Furthermore, in the Bible, Heaven, the place destined for the righteous, associates with up, while Hell with down (Favazza, 2004) because, when portraying religious facts, God is associated with up (since it is known as the “Most high”, Lattimore, 1996) and Devil to down. But God and Devil concepts as space are not the only conceptual metaphors. Among others, power and success are concepts that are metaphorically described as vertical dimensions in physical space. A powerful person is usually depicted at the top of a hierarchy picture, and oversees others with a lower status. As Barsalou (1999) observes, mental representations of concepts are tied to their perceptual basis. Hence, people learn about things through sensory experiences. Thus, whereas describing concrete objects does not involve any particular association, individuals need to use metaphors involving physical domains when describing abstract concepts that cannot be perceived through the senses (DesCamp & Sweetser, 2005). That is why, when describing abstract things, common metaphors pair valence of values with verticality in space. As metaphors allow people to make sense of abstract concepts, the pioneering work by Lundholm (1921) suggested that people represent affect on the basis of verticality. Reinforcing this concept, Meier and Robinson (2004) suggested that affect is grounded in sensorimotor perception, incepting that, when making evaluations, individuals tend to assume that objects high in visual space are good, while objects low in visual space are bad. More recently, Casasanto and Dijkstra (2010) pointed out that, when describing emotions, people often link positive valence with upward motion or position in space. This could explain why, in the attempt to evaluate their mood states, happy people maintain to “feel up” (while in contrast sad people state to “feel down”) and why, when asked to evaluate Facebook posts, contents perceived as good are typically given “thumbs up”. From the marketing literature, it is found that the location of objects and the direction of visual movements are likely to affect consumer evaluations of products and brands. For example, Van Rompay, De Vries, Bontekoe, and Tanja-Dijkstra (2012) ascertained that verticality cues foster perceptions of luxury.
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کلمات کلیدی:
Google's new animated logo is the future of mobile branding. www.slate.com/.../google_s_new_animated_logo_is_the_future_of_mobile_branding.... Sep 1, 2015 - Google unveiled a new logo on Tuesday morning, and it's already ... It isn't just Google that needs to adapt its marketing to the mobile age. Should you be using an animated logo? - Envato https://envato.com/blog/using-animated-logo/ Jan 19, 2017 - And if you're a marketing-savvy company, you probably know that ... In this article, we'll take a look at reasons for using an animated logo, ... 25 Video Logo Animations for Your Inspiration - Business - Tuts+ https://business.tutsplus.com/.../25-video-logo-animations-for-your-inspiration--cms-2... Mar 28, 2016 - Do you want to improve your video marketing? Maybe you have a ... If you need to animate your logo, then we have a ton of inspiring video... Mobile Website Logo using Animated Coupon | mobile marketing ... https://it.pinterest.com/pin/227572587391780319/ Pink dog-elms is a software that does it for you automatically and without your physical work, but as if you have sent the message. It will regularly and ... Mobile Marketing: Achieving Competitive Advantage Through Wireless ... https://books.google.com/books?isbn=0750667478 Alex Michael, Ben Salter - 2006 - Business & Economics This works in the same way if a subscriber wants to download an animated logo or wallpaper; once the content provider has received the subscriber's request, ... After Effects Guru: Animating Logos - Lynda.com https://www.lynda.com/After-Effects-tutorials/...Animating-Logos/145426-2.html Nov 12, 2013 - Combine the powers of Photoshop, After Effects, and Illustrator to make polished logo animations for yourself and your clients. Searches related to Animated logos in mobile marketing best animated logos animated logo design logo animation inspiration rolex logo
