دانلود رایگان مقاله لاتین  اثر محیط فرودگاه بر مسافر از سایت الزویر


عنوان فارسی مقاله:

اضطراب و لذت مسافرین: تاثیر محیط فرودگاه بر احساسات مسافر


عنوان انگلیسی مقاله:

Traveler anxiety and enjoyment: The effect of airport environment on traveler's emotions


سال انتشار : 2016



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بخشی از مقاله انگلیسی:


3. Study 

1 3.1. Methods Study 1 which aimed to identify important features of airport servicescapes was based on an online survey design. The data collection procedure required participants to answer a survey regarding an airport layover that occurred in the last 6 months. This study utilized a snowball sample. The students in two undergraduate classes were asked to obtain a criterion-based snowball sample from the population of their friends and families who travel frequently (Goodman, 1961). The students were not allowed to complete the survey. To qualify for the study, all participants had to confirm the age of at least 18 and a previous airport layover within 6 months prior to taking the survey. For the first study, 174 valid responses were collected. This is a relatively small sample size and somewhat reduces generalizability of the results though it is within the guidelines for the exploratory factor analysis (Hair et al., 2010). A self-administered questionnaire was developed utilizing measures from the previous literature. Participants were first instructed to answer several questions to refresh their memory about their most recent airport experience (e.g. the airline company, airport location, reason for travel). These questions were acting as memory cues aimed to improve the quality of retrospective reports in surveys based on the life history calendar framework (Belli, 1998). They were then asked to indicate their perceptions of airport environmental cues which reflected distinct ambient, aesthetic, and functional cues. Thirty-two 7-point Likert items that captured servicescape features such as design, scent, music, air/lighting conditions, spatial layout, signage, seating, and cleanliness were adapted from Wakefield and Blodgett (1996), Fodness and Murray (2007), Hightower et al. (2002), Ryu and Jang (2007), Harris and Ezeh (2008) and Lin and Mattila (2010). Finally, the participants answered several demographic questions. The completed questionnaires were used to check for face validity (Hair et al., 2010) to (a) identify potential questionnaire design issues, (b) improve on spelling or grammar mistakes and (c) check whether the questions were understandable to participants. Based on the results of these steps, minor revisions were made before distributing the final questionnaire for Study 2. An exploratory factor analysis (EFA) was performed to identify various constructs of airport servicescapes and leverage the number of items in the questionnaire (Gorsuch, 1988; Mulaik, 1987).



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کلمات کلیدی:

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