دانلود رایگان مقاله لاتین اثر قالب فروشگاه خرده فروشی بر رضایتمندی از سایت الزویر
عنوان فارسی مقاله:
تاثیر قالب فروشگاه خرده فروشی بر ارتباط وفاداری - رضایتمندی: تحقیق تجربی
عنوان انگلیسی مقاله:
The impact of retail store format on the satisfaction-loyalty link: An empirical investigation
سال انتشار : 2017
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بخشی از مقاله انگلیسی:
2. Background and model development
Oliver (1999, p. 34) defined consumer loyalty as “a deeply held commitment to rebuy or repatronize a preferred product/service consistently in the future.” As such, building and improving customer loyalty can secure long-term profitability for firms. Loyalty's importance grows in the face of competition. Retailers in general and grocery retailers in particular, are among the firms that face intense competition. Proliferation of channels and store formats and the expansion of consumers' choice as it relates to which retailer to shop from have made retaining current customers more important than ever. Not only grocery customers now have the option to purchase groceries online from their homes, but also there are various store formats (supermarkets, hypermarkets, convenience stores, etc.) that can fulfill their needs when they go shopping. Thus, successful planning and implementation of loyalty building strategies should be, and in fact is, a major goal for grocery retailers.
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کلمات کلیدی:
Enhancing Consumers' Satisfaction and Loyalty of Retailers in ... - SSRN https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID2580323_code1908133.pdf?...1 contentment, satisfaction and, in the end, loyalty toward the store. ..... The lowest effect of store atmosphere on satisfaction in retail formats. (Table 2) is ... [PDF]Customer Satisfaction towards Retailers - DiVA portal www.diva-portal.org/smash/get/diva2:428996/fulltext02 by PH Lu - 2011 - Cited by 3 - Related articles Retailers have recognized this trend and are of the view that customer ... Due to these results, the impact of these attributes on Customer satisfaction ..... attention to the importance of customer satisfaction, loyalty and retention .... Our thesis focuses on ICA supermarket Atterdags whose format consists of a wide assortment. [PDF]Attractiveness Factors Influencing Shoppers' Satisfaction, Loyalty, and ... sciedu.ca/journal/index.php/ijba/article/download/1968/1039 by AEMK Ahmad - 2012 - Cited by 41 - Related articles Nov 9, 2012 - The dependent variables were shopper satisfaction, loyalty and WOM. ... behavior from the viewpoint of consumer's perception of store image include: Bearden .... Dennis et al, (2005) studied the attributes that influence retail spending and found .... This format has been recommended for marketing surveys. [PDF]Consumer Perception of Store and Product Attributes and its Effect on ... https://www.anzmac.org/conference_archive/2006/documents/Rajaguru_Rajesh.pdf by R Rajaguru - Cited by 8 - Related articles Keywords: store attributes, product attributes, customer loyalty, retailing. ... retail formats, type of products, cultural value, shopping intention and ... convenience have major influence on customer satisfaction and loyalty (Chang and Tu, 2005). Handbook of Research on Retailer-Consumer Relationship Development https://books.google.com/books?isbn=1466660759 Musso, Fabio - 2014 - Business & Economics Store and store format loyalty measures based on budget allocation. Journal of ... The moderating effect of retailer image on customers' satisfaction-loyalty link. An investigation of service quality assessments across retail formats search.proquest.com/openview/0b3dd528c06def1a3bbe3188a2712c2f/1?pq...cbl... by M Amorim - 2014 - Cited by 6 - Related articles The differentiation in retail store formats is based on diverse attributes, including ... impacts for customer satisfaction and loyalty towards different store formats. Evaluation of Customer Loyalty to Different Format Retailers | Open ... www.icommercecentral.com/.../evaluation-of-customer-loyalty-to-different-format-ret... by EV Noskova - 2015 - Cited by 1 - Related articles Evaluation of Customer Loyalty to Different Format Retailers ... index of satisfaction in the context of retail formats (hypermarket, supermarket, and shop ... indicating the timely research topic of the impact of format retailers on consumer loyalty. Searches related to impact of retail store format on the satisfaction-loyalty literature review on customer satisfaction in retail store questionnaire on customer satisfaction in retail shop customer satisfaction in retail stores customer satisfaction towards supermarket project on customer satisfaction in retail stores questionnaire on customer satisfaction in supermarkets research paper on customer satisfaction in retail sector customer satisfaction towards supermarket pdf
