دانلود رایگان مقاله لاتین اثر سرمایه گذاری در آموزش و تبلیغات در رابطه با ارزش بازار از سایت الزویر
عنوان فارسی مقاله:
تاثیر سرمایه گذاری در آموزش و تبلیغات در رابطه با ارزش بازار ملزومات شرکت: تاثیر بحران اقتصادی در اسپانیا
عنوان انگلیسی مقاله:
Impact of investments in training and advertising on the market value relevance of a company's intangibles: The effect of the economic crisis in Spain
سال انتشار : 2017
بخشی از مقاله انگلیسی:
2. Human Capital and Relational Capital: concepts and value creation
The Resource Based View has made a decisive contribution to strategic management. Different authors noted that companies have or control a wide variety of resources and combinations of them (capabilities) that are essential for the company to be able to operate. These resources have intrinsically different levels of effi- ciency, some of which are superior to others. Therefore, companies endowed with superior resources will have a greater likelihood of performing better (Barney, Ketchen, & Wright, 2011; Barney, 2001; Priem & Butler, 2001). Amit and Shoemaker (1993) highlighted five differentiating characteristics: inimitable, rare, valuable, non-transferable and non-substitutable. Intangible resources or “intangibles” are those that, lacking a financial or physical form and being constructed by the company over time, combine all these requirements with greater facility and therefore become the key factor of business competitiveness more frequently (Bradley, 1997; Lev, 2001). This statementis particularly applicable to the intangible resources based on knowledge, that is, to Intellectual Capital (IC). Subramaniam and Youndt(2005, p. 451) state thatIC is “the sum of all knowledge firms utilize for competitive advantage”. In short, as we have previously stated, IC is the sum of all knowledge-based intangibles. When grouping and classifying IC elements, there is a certain consensus about three components or basic dimensions: Human Capital (HC), Structural Capital (SC) and Relational Capital (RC) (Bueno, 2011; Kaufmann & Schneider, 2004). IC is also related to the creation of value in the company (García-Merino, Arregui-Ayastuy, Rodríguez-Castellanos, & García-Zambrano, 2010; Schiuma & Lerro, 2008). We understand, therefore, that proper management of these resources will allow companies to obtain competitive advantages and better business results. We are going to focus on the Human Capital and Relational Capitaldimensions ofIC. There are some studies that argue thatthemain resources for obtaining a sustainable competitive advantage are those related to Human Capital and/or Relational Capital (Smithey & Ployhart, 2014; Unger, Raunch, & Frese, 2011). Human Capital is the set of productive capabilities that the staff of the firm acquires by accumulating specific or general knowledge (Becker, 1967). Several authors (Diop, Pascot, & Mahmoud, 2013; Smithey & Ployhart, 2014) consider that it is the dimension that provides greater value for the company. There are some empirical studies that have shown the positive relationship between Human Capital and results (Raineri, 2016; Smithey & Ployhart, 2014). Investment in employee training is considered as the main variable covering investment in HC (Singh, 2010; Vidal & Hurtado, 2012). Employee training is a factor of strategic importance as it generates HC, which involves obtaining sustainable competitive advantages that lead to better business results. In fact, some studies found a positive relationship between investment in training and different representative variables of value creation (Danvila & Sastre, 2009; Huselid & Becker, 1996; Kochan & Osterman, 1994).
کلمات کلیدی:
How Intangible Assets Affect Business Value - Entrepreneur.com https://www.entrepreneur.com/article/51628 May 6, 2002 - When pricing your business for sale, intangible assets--such as ... using three traditional valuation approaches: cost, market and income. [PDF]Intangible Assets: Measurement, Valuation, and ... - Questrom Apps questromapps.bu.edu/qstnet/Personal/Faculty/.../pubUploads/Gu,_Feng_05.pdf?wid... advertising, brands, information technology, and human resource practices are ... between the company's capital market value and its book value (the balance sheet value .... valuable intangibles suggests that information relevant for future ... [PDF]Value relevance of the voluntary disclosure of advertising expenditure ... https://www.ruor.uottawa.ca/bitstream/10393/33126/1/Hu_Xuchen_2015_thesis.pdf by X Hu - 2015 - Related articles activities for most companies, and may be treated as an intangible asset. Through the ... voluntarily disclose advertising expenditure on their market value. [PDF]Do IFRS Provide Better Information About Intangibles in Europe - Ipag https://www.ipag.fr/wp-content/uploads/recherche/WP/IPAG_WP_2014_361.pdf by JM Sahut - Cited by 55 - Related articles companies in their sample, they report an increase in the value relevance of earnings and a decrease in .... as advertising, research costs, staff training costs, etc. ... goodwill and the stock market valuation of firms reflects the inclusion of this.
